Category: Viewpoints
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Why incentive travel professionals should follow Irish farmers by adapting to, and adopting AI
Read more: Why incentive travel professionals should follow Irish farmers by adapting to, and adopting AIPádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua AI is not new on the Wild Atlantic Way AI is not at all new in Ireland, at least not along the Wild Atlantic Way or in Ireland’s Hidden…
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How changing work practices bring new opportunities for incentive travel
Read more: How changing work practices bring new opportunities for incentive travelby Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Pandemic in Dublin Deserted streets. #WFH. Skies free from planes. Weather. “Modern Family”. Zoom calls. Neighbourhood walks. Entire families on bicycles. Where the Crawdads sing. Bird song. Coffee…
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Incentive Travel – a true force for good
Read more: Incentive Travel – a true force for goodPádraic Gilligan, Managing Partner, SoolNua and Chief Marketing Officer, SITE “When she was bad, she was horrid” There’s a touch of the little girl with the curl in the middle of her forehead about incentive travel. You know the…
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Prognosis on recovery for Incentive Travel: it’s a cruciate injury, it’ll take time
Read more: Prognosis on recovery for Incentive Travel: it’s a cruciate injury, it’ll take timeby Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Prognosis for recovery of Incentive Travel Maybe it’s a lame analogy but here goes anyway. Today’s incentive travel industry is like an elite athlete who has just done…
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Will Covid-19 kill Incentive Travel?
Read more: Will Covid-19 kill Incentive Travel?by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Will Covid-19 kill Incentive travel? Part of me loves the speculation, the permutations and combinations. The “if this, then that” logic that we indulge in on a daily…
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Meetings & Events after Covid-19 – Looking in to the Crystal Ball
Read more: Meetings & Events after Covid-19 – Looking in to the Crystal Ballby Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Who knew? Covid-19? Nobody saw this one coming. Not our cleverest crystal ball gazers. Not our sharpest soothsayers. Our industry predictions for 2020 and beyond made no reference…
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Today I’m grateful for Freddie White
Read more: Today I’m grateful for Freddie Whiteby Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Reasons to be grateful Today I’m grateful for Freddie White. As part of my new social distancing routine, I’m trying to identify, each day, something that I’m grateful…
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Future-proofing Ireland as a MICE destination – 4 things we learned in Dromoland Castle
Read more: Future-proofing Ireland as a MICE destination – 4 things we learned in Dromoland Castleby Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE A new Ireland product for a new audience, a single hotel contract for city wide conferences and a clarion call around sustained, consistent and wide reaching sustainability –…
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Soft Power trumps hard dollars when measuring success of incentive travel
Read more: Soft Power trumps hard dollars when measuring success of incentive travelby Pádraic Gilligan, Chief Marketing Officer SITE & Managing Partner, SoolNua Incentive travel is self-liquidating In the past, when pitching a company on the merits of an incentive travel programme, the clincher would always be that it’s self liquidating,…
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Disruption in the Hospitality sector – the rise and rise of local experiences
Read more: Disruption in the Hospitality sector – the rise and rise of local experiencesby Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Radical Disruption in the hospitality sector Lokal Hotel in Old Town Philadelphia is yet another example of the radical disruption that’s been tearing up the hospitality sector ever…
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