Reflections on the Web Summit leaving Dublin – “It’s not you, it’s me!”

by Pádraic Gilligan, Managing Partner, SoolNua Stuck like Glue It never happened to me – I’ve been stuck like glue to Rita Smyth since I was 19 – but others tell me that relationship break-ups often end with a statement supposed to fill the jilted party with reassurance “it’s not you, it’s me”, meaning “you haven’t… Read more »

So what does SoolNua do?

by Pádraic Gilligan, Managing Partner, SoolNua All’s changed… Regular readers of this blog will have noticed how its byline and biography have changed. They used to say that I was Vice President of Industry Relations at MCI and Managing Director at Ovation Global DMC. About 15 months ago this changed to Managing Partner at SoolNua. When… Read more »

Destination Marketing: What’s Your Story?

by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling  right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »