Category: Viewpoints
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Why DMCs and DMOs need to work better together as destination partners
Read more: Why DMCs and DMOs need to work better together as destination partnersby Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua The initial release of the Incentive Travel Industry Index took place during IMEX Americas back in September 2019 but for numbers nerds and data daleks it continues to…
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Can leisure advisors crack the incentive travel market? Here’s my response.
Read more: Can leisure advisors crack the incentive travel market? Here’s my response.by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua This is a blog post about travel agents and incentive travel. Maria Lenhart’s article in Skift on whether “leisure advisors can crack the incentive travel market” forced me…
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Ditch the Pitch? Should eventprofs participate in competitive bids?
Read more: Ditch the Pitch? Should eventprofs participate in competitive bids?by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE To pitch or not to pitch? For the past 2 weeks my twitter feed has been dominated by dialogue, discussion and debate around “pitching” and whether it’s a…
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The DMC sector in 2019 – a new value proposition?
Read more: The DMC sector in 2019 – a new value proposition?by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua DMCs in the 1990s When you’re deeply immersed in a particular silo or business sector, that’s really all you see. During the early years of Delaney Marketing when…
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Selecting a destination – balancing access, infrastructure & destination appeal for incentives
Read more: Selecting a destination – balancing access, infrastructure & destination appeal for incentivesby Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Top 3 criteria in destination selection Outside of ICCA, there’s no official or universally accepted ranking for destinations according to their position on the MICE hierarchy. That said,…
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How to be different in a congested luxury hotel market – the Rosewood story
Read more: How to be different in a congested luxury hotel market – the Rosewood storyby Pádraic Gilligan, Managing Partner, SoolNua and Chief Marketing Officer, SITE Rosewood – channelling “new luxury” I first encountered the Rosewood brand almost 15 years ago in Dallas Texas. I stayed at the Mansion on Turtle Creek during a…
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How should we respond to negative publicity about Incentive Travel?
Read more: How should we respond to negative publicity about Incentive Travel?by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE NOTE: This post is even more relevant in the context of recent news on the Wall Street Journal of the cancellation by Financial Advisor, Charles Schawb, of its…
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Incentive Travel – the search for higher purpose
Read more: Incentive Travel – the search for higher purposeby Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Incentive Travel in Search of New Objectives Amongst the many interesting outcomes from the recent Incentive Travel Industry Index (ITII) jointly conducted by Society for Incentive Travel Executives…
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Business Events and why I’m ambidextrous about them
Read more: Business Events and why I’m ambidextrous about themby Pádraic Gilligan, Managing Partner SoolNua & Chief Marketing Officer, SITE Business Events – is it tourism or economic development? The debate around whether Business Events should be categorised under “Tourism” or “Economic Development” has been on-going for a…
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Why travel is a brutality
Read more: Why travel is a brutalityPádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE The Italian author Cesare Pavese famously stated that “travel is a brutality”. He said it decades ago before security lines in London Stansted or passport control in Miami or…
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