Defining the Business Events Industry – the global voice of JMIC

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer SITE Joint Meetings Industry Council This week I was privileged to accompany Annamaria Ruffini, SITE President for 2018 to the Joint Meetings Industry Council (JMIC) summit in Hannover, Germany. JMIC is an organisation which I’ve been aware for a long time but, to my embarrassment… Read more »

Rome for Meetings & Incentives plus SITE aggiornamento 2018

by Pádraic Gilligan, Managing Partner, SoolNua  It’s difficult to pull together a series of coherent thoughts following a full-on week in one of the world’s top cities for meetings & events that commenced at the discreet luxury of the Gran Melia Rome Villa Agrippina and concluded at the imperial glory of Hilton’s Waldorf Astoria, the legendary… Read more »

Venues for meetings & events – what’s next in the evolution?

by Pádraic Gilligan, Managing Partner, SoolNua Trends for Venues 2018 Last week I signed off on my contribution to the 2018 edition of EventMB’s Trends Report. Focusing on venues and destinations, I called out the trends that, I believe, will dominate discourse in 2018 and beyond. This is the 2nd year that I’ve collaborated with… Read more »

Marketing Awards in Business Events

by Pádraic Gilligan, Managing Partner, SoolNua Tonight the world of Business Events will celebrate the  EVCOM Industry Awards (incorporating the Meetings Industry Marketing Awards – MIMA)  in London and at SoolNua Towers we’re rigid with excitement. That’s because we’re shortlisted in the Best Brand Marketing Campaign category with the #worldICECREAMindex, our tasty, left field approach to… Read more »

IMEX Las Vegas – the Festivalisation of Exhibitions.

by Pádraic Gilligan, Managing Partner, SoolNua In an early January post on Skift, Greg Oates talks about convergence as a key trend for the meetings industry for 2017 and, in particular, about the “festivalisation” of meetings and events as attendees seek both education and entertainment from the overall experience.  I thought of this as I… Read more »