Social Media – the unanswered questions for #eventprofs

by Pádraic Gilligan, Managing Partner, SoolNua My SoolNua colleague @AoifeMcCrum and I co-presented at ibtmWorld in Barcelona this week on the  “hardy annual” topic of Social Media. We were exceedingly grateful to the wonderful crowd that showed up at 16:45 – the dreaded graveyard slot – for an hour on Social Media and its impact… Read more »

Real hospitality: It’s all about culture and values

by Pádraic Gilligan, Managing Partner, SoolNua Debits and Credits I attended an event in my hometown recently that resonated perfectly with an on-going preoccupation of mine (and that of @Supergreybeard) and that’s workplace culture. I guess we’re at that stage in our careers when you do the Math, look at the credits and debits, ask… Read more »

Influencer Marketing in the Meetings & Events Industry

by Pádraic Gilligan, Managing Partner, SoolNua Earlier this week the excellent Irina Trofimovskaya aka The MICE Blog posted a long-form, thoughtful piece on Influencer Marketing in the MICE Industry. Towards the end of a well reasoned article she sets out a suggested fee structure that “influencers” might charge clients. This  prompted me to tweet:  … Read more »

Will small cities rise on ICCA rankings in the future?

by Pádraic Gilligan, Managing Partner, Small Cities Simon Kuper published an interesting piece in last weekend’s Financial Times magazine (10 / 11 June 2017) that has resonance for the Destination Marketing sector. Entitled “Small cities, big ideas” Kuper’s article channels a plethora of recent reports, surveys and rankings to back up his contention that “the… Read more »

DMO or DDMMO – What’s next for Destination Marketing Organisations?

by Pádraic Gilligan, Managing Partner, SoolNua Changes Recent posts on this site have highlighted the seismic changes across the Meetings and Events Industry with reference to the agency or intermediary sector and, particularly, Destination Management Companies (DMCs). However, the Destination Marketing sector has also been subjected to the “slings and arrows of outrageous fortune”, under-going… Read more »

PCOs and DMCs: is there room for two agencies on the supply chain?

by Pádraic Gilligan, Managing Partner, SoolNua Following months of relative calm, fractious chatter regarding the value of Destination Management Companies / Consultants (DMCs) has rendered the waters of our industry choppy and turbulent again. This chatter has followed the publication of a White Paper on the relationship between Core PCOs travelling with Association clients from… Read more »