Category: Viewpoints
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Blind Tasting the RFP: Why Incentive Proposals All Taste the Same (And How to Fix That)
Read more: Blind Tasting the RFP: Why Incentive Proposals All Taste the Same (And How to Fix That)by Pádraic Gilligan, Research & Consultancy, SITE | Founder, SoolNua Consulting Thanks to the partnership with MPI, SITE has the opportunity to include a question or two in ongoing surveys that MPI conducts amongst its extensive community of meetings…
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What Is a DMC Worth? The Question SITE Just Asked Nearly 300 People
Read more: What Is a DMC Worth? The Question SITE Just Asked Nearly 300 Peopleby Pádraic Gilligan, Co-founder, SoolNua Consulting Destination Management Companies or Consultants, depending on how you prefer to unpack the acronym, along with incentive houses and agencies, are the indispensable, iconic and frankly irreplaceable elements in the incentive travel supply…
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Dare to Design: Rethinking the real meaning of the darecation
Read more: Dare to Design: Rethinking the real meaning of the darecationby Pádraic Gilligan, Co-Founder, SoolNua Consulting I hate “bleisure”. I have no problem whatsoever with what it describes — the blending of business and leisure elements in a single trip — but the sound of the word, and the…
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HOW worried SHOULD WE BE for our industry?
Read more: HOW worried SHOULD WE BE for our industry?by Padraic Gilligan, Co-founder, SoolNua Consulting In the last six years alone we’ve had Covid, Ukraine, Israel, tariffs, Venezuela, Greenland and now Iran. Layer onto that the existential debates around climate and AI and you begin to understand why…
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Same Bathroom, Different City: In Praise of the Global Chain Hotel.
Read more: Same Bathroom, Different City: In Praise of the Global Chain Hotel.by Pádraic Gilligan, Co-Founder, SoolNua As a regular traveller, I certainly appreciate the predictability of a global chain hotel. Airport The benefits of choosing a universally recognised brand actually commence at the airport when you ask your driver to…
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The real Acronym that might Reshape Incentive Travel is Hiding in Plain Sight
Read more: The real Acronym that might Reshape Incentive Travel is Hiding in Plain Sightby Pádraic Gilligan, Co-Founder, SoolNua Consulting & Head of Research & Consultancy, SITE A Different Kind of Disruption Let’s talk about acronyms. Not the one you’re thinking of, though God knows we’ve talked about that enough. Every conference panel,…
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From Bar Tabs to Billions: A MOdest Plea for PERSPECTIVE
Read more: From Bar Tabs to Billions: A MOdest Plea for PERSPECTIVEby Padraic Gilligan, Co-Founder, SoolNua A Confession Let me begin with a confession. I read Arthur Beesley’s recent piece (Thursday, 29 January) in The Irish Times with a sharp intake of breath, a raised eyebrow, and that familiar Irish…
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5 KEY QUESTIONS FOR 2026 for INCENTIVE TRAVEL PROFESSIONALS
Read more: 5 KEY QUESTIONS FOR 2026 for INCENTIVE TRAVEL PROFESSIONALSby Pádraic Gilligan, Co-founder, SoolNua Consulting | Head of Research & Consultancy, SITE In 1915 Nobel prize winning poet, W. B. Yeats published his poem “Ego Dominus Tuus” opening with these lines: I sought a theme and sought for…
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Guilt, Graft and Generative AI: Why Boomers Still Don’t Trust the Magic
Read more: Guilt, Graft and Generative AI: Why Boomers Still Don’t Trust the Magicby Pádraic Gilligan, Co-Founder, SoolNua Consulting & Head of Research & Consultancy, SITE In the 2023 edition of the Incentive Travel Index (ITI), only 31% of incentive travel professionals surveyed believed that “ChatGPT and other artificial intelligence will significantly…
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The Fragile Glow: Questioning the Boundless Optimism Around the Future of Business Events
Read more: The Fragile Glow: Questioning the Boundless Optimism Around the Future of Business Eventsby Pádraic Gilligan, Co-founder, SoolNua At this stage, most of the usual trend and forecast reports for the business events industry have landed. Reading through them, you can’t help noticing the strange unanimity: a pervasive, untroubled optimism. True, many…
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