Why it’s good to be an incentive travel professional in 2021

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Like all Incentive Travel Professionals, I’m looking forward to better times as we move into the second quarter of 2021. Realistically, it cannot get any worse as the pandemic has thoroughly devastated, decimated and destroyed the incentive travel industry – at least temporarily. This… Read more »

Oman – the Real Arabia?

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Oman: The Real Arabia Other than hearing that Oman  was the “real Arabia”, I had no expectations of the country prior to landing in Muscat on a re-routed journey via Bahrain, following a marathon journey and a missed connection in Istanbul. I was there… Read more »

New opportunities in Dublin for incentives & events – Welcome Aloft

by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Plus ça change? In describing the extent of the change to Dublin as a destination for Business Events, I’m tempted to quote our national poet, W.B. Yeats and declare All’s changed, changed utterly … It certainly wouldn’t be an exaggeration if I were to… Read more »

Effective Destination Marketing – how Whistler is doing it with SITE

by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Effective Destination Marketing Benjamin Franklin’s old adage “Tell me and I forget, teach me and I remember, involve me and I learn” is the beating heart of effective destination marketing. This is particularly the case when targeting  incentive travel professionals whose core task it… Read more »

Walls and Bridges in Dallas Texas and the incentive travel experiences bubbling under there

by Pádraic Gilligan, Chief Marketing Office SITE & Managing Partner, SoolNua The Wall I could see the hotel directly in front of me, no more than 100m away. But I was separated from it by a complex wall involving a 6 lane highway and a tangle of spiralling over-passes. Traffic was relentless and fast. There… Read more »

Shenzhen: host city of the world’s largest conference & exhibition centre

by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua How cities grow The great cities of the world – take London, for example – owe much of their global renown to a slow organic growth over decades and centuries. Time makes memories and these become absorbed into the fabric of the evolving city… Read more »

Bedazzled in Bangkok as Thailand re-defines Business Events

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE SITE launches with a bang in Bangkok 2019 launched with a bang for the global incentive travel community with 375 of us gathering in Bangkok, Thailand for SITE Global Conference, our first time back to Asia since New Delhi, 2016. We were told we’d… Read more »