Pádraic Gilligan discusses the value of learning sales techniques from different industries and emphasizes transparency in business practices, inspired by the ethical approach of Portuguese clothing brand ISTO. He advocates for open and transparent operations in incentive travel and…

Incentive travel professionals should adopt a consultancy approach, addressing critical issues like sustainability, to lead the industry forward and align with evolving stakeholder expectations and corporate practices.

by Pádraic Gilligan, Founder, SoolNua & Chief Marketing Officer, SITE “To infinity and beyond” was a saying that Didier often used during his tenure as CEO of SITE when I served as his CMO. It’s half quoted in his…

by Pádraic Gilligan, Founder, SoolNua & Chief Marketing Officer, SITE Recent research from McKinsey into the way we travel now is crammed with exciting, actionable insights for organisers of incentive travel programs. While the McKinsey research focuses on leisure,…

by Pádraic Gilligan, Founder, SoolNua & Chief Marketing Officer, SITE This post explores the “Growing Up in Ireland” study, highlighting how travel is the top aspiration among 13-year-olds, especially girls and those from higher-income families. It underscores the importance…

Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Recently I posted on sustainability and incentive travel concluding that current definitions / understandings of each rendered them as irreconcilable opposites – sustainability was “limiting”, requiring restraint, reduced consumption,…

Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Conversations at IMEX, Frankfurt, May 2024 In a recent session at IMEX Frankfurt, I had the privilege of participating in a panel discussion with fellow business events professionals Irina…

Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Business Events: a USD$1.6 trillion industry Last May the Events Industry Council published the latest iteration of its Global Economic Significance of Business Events and valued business events’ contribution…

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE More questions than answers Last year at SITE we celebrated the 50th anniversary of our formation in 1973. One takeaway for me after a golden year of celebrating…

Pádraic Gilligan, Managing Partner, SoolNua and Chief Marketing Officer, SITE Turning Adversity into Opportunity Late of Lonely Planet, Oliver Smith found himself out of a job due to the pandemic. He quickly turned adversity into opportunity by visiting ancient…