by Pádraic Gilligan, Co-founder SoolNua & Chief Marketing Officer, SITE The origins of SITE – the only professional association dedicated exclusively to incentive travel – are well-documented. We even have living witnesses to its founding meeting at the Hotel…

by Pádraic Gilligan, Chief Marketing Officer, SITE & Co-Founder, SoolNua Consulting There’s a line in Arthur Miller’s great tragedy Death of a Salesman, where Willy Loman, the play’s main character,  is described as “a man way out there in…

by Pádraic Gilligan, Chief Marketing Officer, SITE The leadership of most professional associations—SITE included—are likely familiar with Bowling Alone (2000), Bob Putnam’s seminal work on America’s declining social capital. Association leaders turned to Putnam’s research to better understand the…

by Pádraic Gilligan, Co-founder, SoolNua & Chief Marketing Officer, SITE There are two terminals now at Dublin airport as annual passenger numbers rush headlong towards a controversial 40m. Like many “legacy” airports, it’s a sprawling campus, with extensions, new…

by Pádraic Gilligan, Co-founder, SoolNua & Chief Marketing Officer, SITE For many years now, the Incentive Travel Index (ITI) has been unveiling fascinating insights into the evolving landscape of incentive travel, shedding light on its current state, underlying motivations,…

by Pádraic Gilligan, Founder, SoolNua Marketing & Chief Marketing Officer, SITE Incentive Travel Research In the latest Incentive Travel Index1, buyers once again highlighted their preference for “new destinations not used before” as the top choice for future incentive…