Category: Viewpoints
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Why ROI for meetings, incentives, exhibitions and events is a waste of time
Read more: Why ROI for meetings, incentives, exhibitions and events is a waste of timeby Pádraic Gilligan, Managing Partner, SoolNua Today @Supergreybeard and I spoke with two corporate meeting and event planners about return on investment aka ROI. It was a fascinating conversation with two highly experienced professionals from global organisations. By the end of…
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The Professional Conference Organiser (PCO) in the Twenty First Century
Read more: The Professional Conference Organiser (PCO) in the Twenty First Centuryby Pádraic Gilligan, Managing Partner, SoolNua I’ve written extensively on this blog about Destination Management Companies (DMCs) and how the business model for DMCs has been changing almost as fast as governments in Italy and policies in the Trump…
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Do eventprofs secretly pee in swimming pools?
Read more: Do eventprofs secretly pee in swimming pools?by Pádraic Gilligan, Managing Partner, SoolNua Alternative Facts Would eventprofs tell their own mother a barefaced lie? Well, yes if they were European or, to be more precise, if they were from Prague. In a survey undertaken this week…
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Are hotels in the business of hospitality or just in the business?
Read more: Are hotels in the business of hospitality or just in the business?by Pádraic Gilligan, Managing Partner, SoolNua The Hospitality Model v the Transactional Model @Supergreybread and I had a fascinating conversation with a legacy hotelier recently who shared this interesting story with us. Consultants were brought in to analyse and categorise the…
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What’s the future for global hotels like Marriott and Accor?
Read more: What’s the future for global hotels like Marriott and Accor?by Pádraic Gilligan, Managing Partner, SoolNua Inflection Point for Global Hotels We’re right in the middle of a curious inflection point for global hotels. Just when we were about to declare the victory of the independents over the global chains, Marriott…
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Best albums of 2016 – an highly eclectic, personal selection
Read more: Best albums of 2016 – an highly eclectic, personal selectionby Pádraic Gilligan, Managing Partner, SoolNua Occasionally I indulge myself by posting on something unrelated to MICE or Business Events but this post has been a hardy annual since I started the blog. It’s the annual “best albums” post where I dress up…
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Branding cities for Meetings and Events
Read more: Branding cities for Meetings and Eventsby Pádraic Gilligan, Managing Partner, Soolnua That MICE thing again Every time I use the term MICE to describe Business Events I feel there’s an angry torch-carrying mob about to lynch me and hang me from the highest tree.…
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Why Meeting Professionals should ditch Social Media
Read more: Why Meeting Professionals should ditch Social Mediaby Pádraic Gilligan, Managing Partner, SoolNua By now most meetings professionals are on social media with Linkedin, Instagram, Facebook and Twitter accounts. Linkedin has endless groups for meeting professionals and many of them are excellent with great content being shared and…
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The Exploding search for Authenticity in Tourism today
Read more: The Exploding search for Authenticity in Tourism todayby Pádraic Gilligan, Managing Partner, SoolNua “Let me take you down as I’m going to Strawberry Fields. Nothing is real.” It’s ironic, as I leave Las Vegas, that the theme for this week’s blog post is authenticity. In the…
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The Tipping Point in Destination Marketing
Read more: The Tipping Point in Destination Marketingby Pádraic Gilligan, Managing Partner, SooNua The Tipping Point In The Tipping Point, the book that catapulted Malcolm Gladwell to stardom, the author examines how some social patterns, phenomena, trends and fashions evolve from minor to major. They start as decidedly minority interests in tiny,…
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