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by Pádraic Gilligan, Managing Partner, SoolNua

In his poetic masterpiece The Waste Land, T.S. Eliot writes “April is the cruellest month …”. For the incentive industry and SITE, in particular, we might re-phrase Eliot’s words and say “2017 was the cruellest year” for this year we lost two shining lights, Jane Schuldt and Paul Flackett, former presidents of SITE and the SITE Foundation, veritable giants of the incentive industry and, for @Supergreybeard, me and many, many others dear, dear friends whose passing has left us profoundly bereft.

I knew both Jane and Paul from my first years in the incentive industry when, in 1994, I ventured beyond the safe harbour of academia to the thrilling waters of travel & tourism, abandoning a regular pay cheque and state pension for the vagaries of self-employment and a business partnership with @Supergreybeard. Both Jane and Paul served with @Supergreybeard on the SITE board and so I was fortunate to fast-track my relationship with them, having them as mentors and friends from the very first stuttering steps I took in the world of incentives.

Jane Schuldt

Jane’s company provided representation services to destination management companies and, although our start-up impecuniousness prevented us from hiring her, she was massively generous with advice and counsel. Delaney Marketing Consultants – our trading name in the 90s – grew from 2 to  30 and then to 60 after our acquisition of Ovation in 2001 yet we never hired Jane, despite the fact that she didn’t have an Irish based DMC in her stable.

Reflecting back on this now, it seems strange as it would have been such a natural fit. By mid 2000s we had – I hope – proven our worth as a DMC (even by Jane’s massive standards!) and few rep companies had such a loyal and trusting client base as Jane. Yet it never happened: a bit like the boy and the girl next door who value their friendship too much to risk it with romance, or, in our case, commerce!


Jane never tried to sell to us and we never approached her and while part of me regrets what might have been, I’m eternally grateful that friendship flourished away from the complications of business. For me that friendship intensified in recent years when, through Jane’s intervention, I was elected Trustee to the SITE Foundation and spent a lot of time in her company.

It was inspirational to sit around a board table with Jane and watch her modus operandi. She’d listen intensively to the various interventions, never distracted, never, interrupting,  and then she’d intervene herself, always nailing the issue perfectly with a beautifully reasoned, thought-out statement that drew the best from everyone’s contributions. Jane was super-bright, never arrogant, kind and supportive, passionate and nurturing.

She loved SITE and all it stood for. Jane truly understood, with Mark Twain, that travel is the enemy of bigotry. For her, incentive travel was that extraordinary business tool capable of renewing an enterprise by the sheer transformative power of the travel experience. And Jane had broad horizons, venturing enthusiastically with her beloved husband John – another great friend – to SITE conferences in far flung destinations like India, South Africa, New Zealand.

Paul Flackett

With Paul Flackett I shared a passion for premiership football although we supported different teams. On two occasions he hosted me at Old Trafford for the Manchester United v Arsenal game, the first resulting in a 6 – 1 drubbing for Arsenal, the second a sweet 0 – 1 victory. But there was never any in-your-face tribal triumphalism with Paul. Once the game was over you moved on.

We also shared a love of classic pop and rock although Paul’s tastes ghosted into the likes of The Cult, Black Sabbath and Deep Purple too. He invested considerable time each year selecting the musical stings to accompany the winners as they walked to the stage in Frankfurt for the IMEX Awards. Amongst the usual Motown, Phil Collins and Bruce Springsteen  he’d always insert a few obscure 60s one-hit-wonders like Barry McGuire’s “Eve of Destruction”. After the ceremony he’d ask me how many I identified before passing me the master list.


Mundane pleasures like football and music were pure Paul but far from all Paul. They suited the “boy from Birmingham” image that he liked to portray and played down the other sides to Paul – the proactive consensus builder at SITE or the searingly clever, curious, creative Paul that found expression in other channels.

Paul was a true consensus leader who took wide counsel with all stakeholders on any matters requiring a decision. He was a skilled diplomat who favoured compromise over conflict and his loyalty to colleagues, partners and close associates was legendary to a fault. His table at IMEX was eventually the size of a small football pitch as he continued to include past VIPs on the invitation list, even though their term of office was well and truly over!

His quirky creativity found expression in the brilliant satirical reviews that he used to  send out concerning the exploits of a Heavy Metal band that existed only within the confines of his massively fertile imagination. A bunch of us would receive sporadic e mails  reporting on the latest leg of the band’s world tour. Probably modelled on the Spinal Tap movie, the reportage was flawless and side splitting with all recipients of the e mail playing roles in the story. Regrettably I cannot locate a single episode of the series.

2018 – a year of change

2018 will be a year of change for SITE as Kevin Hinton, our current Executive Director, steps down to pursue other interests. The Association will unveil our new Chief Excellence Officer early in the New Year under the presidency of our great friend Anna Maria Ruffini. At times of change like this the loss of Jane and Paul is all the more acute as both would have been following developments with immense passion and enthusiasm, contributing great insights and dispensing sage advice to those charged with the job of recruiting the new CEO.

And yet somehow I’m convinced that they’re closer to us than ever, helping us shape the future of our society in ways we can’t even imagine.

Ar dheis Dé go raibh a nanamacha dilis.

Pádraic Gilligan, Patrick Delaney and Aoife McCrum run SoolNua, a specialist agency working with destinations, hotels and venues on strategy, marketing and training for Business Events and MICE.




5 thoughts on “In Memoriam: Paul Flackett & Jane Schuldt, giants of the incentive industry

  1. Mike Lyons says:

    Well written, Padraic. Jane and Paul were true giants in our industry and will be sorely missed, as you point out. This industry affords us great opportunities to build long and treasured relationships – it’s part of what makes it so enjoyable. But when we lose close friends, the pain is palpable. Thanks for sharing.

  2. Cherie Weinstein says:

    Padraig, you’ve brilliantly captured the essence of these two giants of the incentive industry. As another one who sat around countless conference tables with both Paul & Jane, there’s really nothing I can add beyond affirming my love & respect for both of them. With thanks to both for the lessons of patience & diplomacy this somewhat hot-headed gal absorbed through our time spent together. Thank you for honoring them with your eloquent post. Slainte & Happy Christmas!

    1. padraicino says:

      Thanks so much for the lovely comment Cherie. Writing this for a labour of great love for me. I wanted to write about Jane when she passed earlier this year but, honestly, I couldn’t do it at the time.

  3. Padraic, So like you to quote T.S. Eliot in reference to Jane and Paul…and at this time of the year, it is good and valuable to look to the past and those who are gone as we hope for the future. Certainly Jane and Paul were friends, mover-shakers and mentors and we honor them. Here’s to remembering them and their marvelous attitudes and accomplishments!

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