Excellence in Destination Marketing – Lessons from Iceland and Ireland

by Pádraic Gilligan, Managing Partner, SoolNua Iceland and Ireland have a whole lot more in common than the 6 vowels and consonants they share. They’re both islands in the northern hemisphere. They both have reputations as great places to party. They have both experienced recent economic meltdowns and recovered, or are recovering. They both produce… Read more »

Social Media, Hotels and how Crowne Plaza Copenhagen does it

by Padraic Gilligan, Managing Partner, SoolNua I posted a couple of weeks ago on my personal experiences with travel and hospitality brands and how they use social media channels to connect with their customers. You see their avatars on your Twitter feed and notice their ads on Facebook but, I asked, are airlines and hotels… Read more »

Are airlines and hotels really listening on Social Media?

by Padraic Gilligan, Managing Partner, SoolNua For those of us who travel for a living, access to Social Media platforms like Facebook, Twitter, Pinterest and Trip Advisor has become almost as essential as carrying multiple credit cards. If you’re in the meetings and events industry then social media become even more crucial because the content… Read more »

Can DMCs protect their intellectual property? ADMEI14

by Padraic Gilligan, Managing Partner, SoolElla The best laid plans of MICE and men… I should be writing this blog post from Washington DC where the Association of Destination Management Executives International (ADMEI) is holding its annual conference. However, severe weather on East Coast USA caused my plans to be abandoned – having reached Boston… Read more »

Ethics in the Meetings Industry – the debate continues [Guest Post]

Guest Post by Joan Eisenstodt Asking the hard questions A few years ago at an ethics seminar I facilitated for an industry organization chapter, international students from a nearby college were puzzled by how to apply the industry standards set by US-based meetings/hospitality organizations when they moved back home to improve the economies of their… Read more »