Category: Viewpoints
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The DMC conundrum – will it ever be solved?
Read more: The DMC conundrum – will it ever be solved?by Pádraic Gilligan, Managing Partner, SoolNua My good DMC friend Fran Rickenbach has been pursuing me for some time now. I won’t deny that this frightens the daylights out of me. Those who know Fran know why. She’s a…
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Visiting Oslo, city branding and all that jazz
Read more: Visiting Oslo, city branding and all that jazzby Pádraic Gilligan, Managing Partner, SoolNua Norway It’s extraordinary how impactful first impressions can be. I was reminded of that this week when I visited Norway for the first time and, within minutes of deplaning, had two “service” experiences…
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In Memory of My Friend
Read more: In Memory of My Friendby Pádraic Gilligan, Managing Partner, SoolNua This week’s blog post is not about destinations or matters of interest to the meetings industry. It’s a once-off piece following the death this week of a childhood friend whom I haven’t seen…
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Tips for eventprofs from Shakespeare
Read more: Tips for eventprofs from Shakespeareby Pádraic Gilligan, Managing Partner, SoolNua Has the human race ever been as challenged as it is today by the frightening proliferation of “content”? Has there ever been so much stuff to look at, to deliberate upon, to read, to digest? If,…
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Brexit, EURO2016 and Destination Marketing
Read more: Brexit, EURO2016 and Destination Marketingby Pádraic Gilligan, Managing Partner, SoolNua I’ve written before about how organisers of meetings and events select destinations. It’s a curious process that runs the full gamut from clear thinking rationalism to touchy feely emotion. Destinations are selected because…
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Why it’s important to be a Good Country
Read more: Why it’s important to be a Good Countryby Pádraic Gilligan, Managing Partner, SoolNua There are probably more rankings or indexes of nations than nations themselves. As humans we appear to have a primordial need to order and rank ourselves on multiple scales from tallest to richest…
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Meetings & Events: in search of a mission
Read more: Meetings & Events: in search of a missionby Pádraic Gilligan, Managing Partner, SoolNua Mission Since the advent of the digital revolution the meetings and events industry has been drowning in a sea of content. Most of this content is ephemeral, disappearing without a trace as temperatures change. Some, however, endures, like…
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Stand up for Brussels!
Read more: Stand up for Brussels!by Pádraic Gilligan, Managing Partner, SoolNua VUCA – the new normal in the meetings industry? Apparently it’s a military term in use since the 90s but the acronym VUCA – volatility, uncertainty, complexity and ambiguity – applies more than…
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5 steps to a dazzling social media profile
Read more: 5 steps to a dazzling social media profileby Pádraic Gilligan, Managing Partner, SoolNua Often, when social media is being discussed at MICE industry events I’ll get the nod or the shout-out as the bloke with the blog or the twat on Twitter. There’s usually an underlying implication that…
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Do meetingprofs have no ethics?
Read more: Do meetingprofs have no ethics?by Pádraic Gilligan, Managing Partner, SoolNua Last night I debated with my son whether players who “draw” fouls on themselves in soccer are skillful tacticians or cynical charlatans. You see the defender approach, flick the ball to one side and allow…
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