The 3 Ingredients for a Great Event

by Pádraic Gilligan, Managing Partner, SoolNua Yesterday the SoolNua crew participated at Site Ireland’s annual summer event and came away inspired, energized and truly motivated. And it wasn’t just the unabated sunshine – temperatures were 25 degree +. Upon reflection this morning I realized the event involved the rather rare perfect alignment of 3 key… Read more »

It’s the culture, stupid!

by Pádraic Gilligan, Managing Partner, SoolNua “Culture eats strategy for breakfast” Peter Drucker I’ve been thinking a lot recently about workplace culture. In fact it’s been the leitmotif recurring in all our projects since SoolNua launched 6 months ago, back in January. The entry point for these projects may have been strategic direction or product development… Read more »

Should Meetings be categorised with Travel and Tourism?

by Pádraic Gilligan, Managing Partner, SoolNua James Lancaster of CAT Publications’ Association Meetings International (AMI) hates “annoying inconsistency” and “an excess of meaningless verbiage” (see his excellent recent article here). I’m with him on both counts although now I’m second guessing whether hating an “excess” of meaningless verbiage means that we both actually tolerate small amounts… Read more »

Tales about Sales and Riding on a Smile and a Shoeshine

by Pádraic Gilligan, Managing Partner, SoolNua Over the past year or two my heavily laden book shelves have been augmented with great publications by family and friends. My niece Shauna Gilligan released her wonderful debut novel Happiness comes from nowhere while Paul Lyng, my late Mother’s youngest brother, added a third volume to his great… Read more »

Excellence in Destination Marketing – Lessons from Iceland and Ireland

by Pádraic Gilligan, Managing Partner, SoolNua Iceland and Ireland have a whole lot more in common than the 6 vowels and consonants they share. They’re both islands in the northern hemisphere. They both have reputations as great places to party. They have both experienced recent economic meltdowns and recovered, or are recovering. They both produce… Read more »

Social Media, Hotels and how Crowne Plaza Copenhagen does it

by Padraic Gilligan, Managing Partner, SoolNua I posted a couple of weeks ago on my personal experiences with travel and hospitality brands and how they use social media channels to connect with their customers. You see their avatars on your Twitter feed and notice their ads on Facebook but, I asked, are airlines and hotels… Read more »

Are airlines and hotels really listening on Social Media?

by Padraic Gilligan, Managing Partner, SoolNua For those of us who travel for a living, access to Social Media platforms like Facebook, Twitter, Pinterest and Trip Advisor has become almost as essential as carrying multiple credit cards. If you’re in the meetings and events industry then social media become even more crucial because the content… Read more »