Destination Marketing – it’s really about the people

by Pádraic Gilligan, Managing Partner, SoolNua In our work with the Slovenian Convention Bureau we are currently focusing on the brand value proposition for meetings and events taking our starting point from content created by Spirit Slovenia, the organisation with responsibility for the nation brand and the excellent “I Love Slovenia” campaign. While accepting that… Read more »

How Skellig Michael evokes the brutality of travel

by Pádraic Gilligan, Managing Partner, SoolNua Sea Sick Legend To compare my reluctance to undertake the 11km voyage to Skellig Michael to that of an 8th century monk,  is, admittedly, far fetched and churlish. My apprehension, after all, was due to a simple physiological lacking on my part: I suffer acute motion sickness and the… Read more »

Brands as Visitor Attractions – Teeling launches in Dublin

by Pádraic Gilligan, Managing Partner, SoolNua On Products and Brands When Arthur Guinness brewed his famous stout for the first time back in 1759 little did he know that 256 years later 1m people would flock to his factory simply to visit. The same for Thomas Phillips (Bushmills), John Jameson, D.E. Williams (Tullamore Dew) and… Read more »

Cool and Unusual – 5 great places to hold an event in Dublin

by Pádraic Gilligan, Managing Partner, SoolNua Cool and unusual – these are often the lead criteria in venue selection these days as meetings and events planners seek brand new ways to surprise and delight their increasingly more discerning and sophisticated audiences. Attendees these days demand far more than a simple meeting room or a mere… Read more »

Meaningful, Memorable, Motivational: Dubai for Incentives

by Pádraic Gilligan, Managing Partner, SoolNua Sunset in the desert I was caught in the gaping gap between deep philosophical ponderings, practical commercial considerations and the overwhelming beauty of the moment. I couldn’t get W.B. Yeats’s apocalyptic poem out of my mind as I watched the bearded falconer spin his bait with ever-increasing speed in… Read more »