
by Pádraic Gilligan, Co-Founder, SoolNua Consulting & Research / Consultancy, SITE Irish people are tricky when it comes to pubs and Guinness. We always prefer the reassuring familiarity of our own “local”, bound by the quiet rituals of where…
by Pádraic Gilligan, Co-founder, SoolNua & Research and Consultancy, SITE Recently Jenn Attersall of Destination Canada and I spent a week in Western Canada with eight corporate buyers of incentive travel. Starting in Calgary, we wound our way west…
by Pádraic Gilligan, co-founder, SoolNua | Research & Consultancy, SITE As 2025 unfolds, it’s increasingly difficult to pin down exactly how incentive travel professionals feel about the short- to medium-term outlook for our industry. One thing is clear: sentiment…
by Pádraic Gilligan, Co-Founder, SoolNua & Consultancy / Research, SITE For years, the Incentive Travel Index has consistently ranked “new destinations that you haven’t been to before” as the top choice in destination selection. This aligns with the growing…
by Pádraic Gilligan, Founder, SoolNua Over the past decade, the global business events industry has been marching—sometimes steadily, sometimes hesitantly—to a shifting rhythm. Initially, the beat was set by sustainability, and more recently, ESG (Environmental, Social, and Governance) priorities,…
by Pádraic Gilligan, Chief Marketing Officer, SITE & Founder, SoolNua Movies and Tourism When I worked as an Italian-speaking tour guide in Ireland in the late ’80s and early ’90s, one of my set-piece commentaries was on movies shot…
by Pádraic Gilligan, Co-founder, SoolNua & Chief Marketing Officer, SITE Macao & Las Vegas Las Vegas casinos buzz with high-fives, loud cheers, and a steady pour of free-flowing adult beverages. In contrast, Macao’s casinos exude an air of quiet…
by Pádraic Gilligan, Founder of SoolNua & Chief Marketing Officer, SITE Since its triumphant debut in 1954, Fontainebleau Miami Beach has had more work done than your favourite Instagram influencer! We’re talking body contouring, tummy tucks, augmentations, Brazilians—you name…
Pádraic Gilligan reflects on his visit to St. John’s, Canada’s easternmost provincial capital, where he attended the Incentive Summit Americas (ISA). Contrary to its “Stay Strange” motif, St. John’s is a warm, unpretentious city with unique, locally-owned shops and…
by Pádraic Gilligan, Founder SoolNua & Chief Marketing Officer, SITE Gleneagles – an incentive travel classic As July unfolds in Ireland and the weather gods continue to think it’s March, I’m left wondering whether it’s still raining in Gleneagles,…
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