by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Marketing Back to the Future Arriving at Tampa International recently I looked for triggers that might transport me back to 1979 when, during my second ever trip to the US, I visited St Pete Clearwater. A generous, older relative who worked in sales was… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Like all Incentive Travel Professionals, I’m looking forward to better times as we move into the second quarter of 2021. Realistically, it cannot get any worse as the pandemic has thoroughly devastated, decimated and destroyed the incentive travel industry – at least temporarily. This… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Oman: The Real Arabia Other than hearing that Oman was the “real Arabia”, I had no expectations of the country prior to landing in Muscat on a re-routed journey via Bahrain, following a marathon journey and a missed connection in Istanbul. I was there… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Plus ça change? In describing the extent of the change to Dublin as a destination for Business Events, I’m tempted to quote our national poet, W.B. Yeats and declare All’s changed, changed utterly … It certainly wouldn’t be an exaggeration if I were to… Read more »
By Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Connect, Learn, Discover If one thing is clear from SITE’s Incentive Summit Europe, real people in real time in real places are a force to be reckoned with and will NEVER be replaced by AI, AR or any other two or three letter acronym!… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Zeitgeist One of my favourite words is zeitgeist. Anyone who reads this blog with even irregular regularity will find the word keeps turning up, a bit like that stray cat you can’t shake off. And zeitgeist is a classic stray cat word too. It… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua The path was segregated for wheels on one side and legs on the other. It hugged the sea wall, following the contours of the shore on each side of False Creek. It was early morning twilight, dusky still, a little before 6:30 in late… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Effective Destination Marketing Benjamin Franklin’s old adage “Tell me and I forget, teach me and I remember, involve me and I learn” is the beating heart of effective destination marketing. This is particularly the case when targeting incentive travel professionals whose core task it… Read more »
by Pádraic Gilligan, Chief Marketing Office SITE & Managing Partner, SoolNua The Wall I could see the hotel directly in front of me, no more than 100m away. But I was separated from it by a complex wall involving a 6 lane highway and a tangle of spiralling over-passes. Traffic was relentless and fast. There… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua How cities grow The great cities of the world – take London, for example – owe much of their global renown to a slow organic growth over decades and centuries. Time makes memories and these become absorbed into the fabric of the evolving city… Read more »