by Pádraic Gilligan, Co-Founder, SoolNua and Research & Consultancy, SITE It was like a needle stuck on a vinyl record, endlessly replaying the same groove. At times, it was a church choir rehearsing the same notes, again and again, ad infinitum. Sometimes the sound swelled into a cathedral organ, all the stops pulled out, still… Read more »
by Pádraic Gilligan, co-founder, SoolNua & research / consultancy, SITE I’d passed through Bologna countless times, usually with my face pressed to the train window, bound for more obvious Italian prizes—Florence, Venice, Rome—each with their own icons and bragging rights. Bologna, by comparison, was a city you passed through, a place whose main claim to… Read more »
by Pádraic Gilligan, Co-Founder, SoolNua Consulting & Research / Consultancy, SITE Irish people are tricky when it comes to pubs and Guinness. We always prefer the reassuring familiarity of our own “local”, bound by the quiet rituals of where we sit, who we nod to, and how we like our pint pulled. And when it… Read more »
by Pádraic Gilligan, Co-founder, SoolNua & Research and Consultancy, SITE Recently Jenn Attersall of Destination Canada and I spent a week in Western Canada with eight corporate buyers of incentive travel. Starting in Calgary, we wound our way west to Vancouver, the bulk of our journey aboard the legendary Rocky Mountaineer, in the gentle hands… Read more »
by Pádraic Gilligan, co-founder, SoolNua | Research & Consultancy, SITE As 2025 unfolds, it’s increasingly difficult to pin down exactly how incentive travel professionals feel about the short- to medium-term outlook for our industry. One thing is clear: sentiment has shifted since 2024. The Incentive Travel Index, released in November 2024, painted a nuanced picture—continued… Read more »
by Pádraic Gilligan, Co-Founder, SoolNua & Consultancy / Research, SITE For years, the Incentive Travel Index has consistently ranked “new destinations that you haven’t been to before” as the top choice in destination selection. This aligns with the growing demand for fresh, unexpected incentive destinations—places that break away from the conventional luxury mould and instead… Read more »
by Pádraic Gilligan, Founder, SoolNua Over the past decade, the global business events industry has been marching—sometimes steadily, sometimes hesitantly—to a shifting rhythm. Initially, the beat was set by sustainability, and more recently, ESG (Environmental, Social, and Governance) priorities, with a particular emphasis on DEIAB (Diversity, Equity, Inclusion, Accessibility, and Belonging) I say “hesitantly” because… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Founder, SoolNua Movies and Tourism When I worked as an Italian-speaking tour guide in Ireland in the late ’80s and early ’90s, one of my set-piece commentaries was on movies shot in Ireland. I would mention The Quiet Man (1952, starring John Wayne and Maureen O’Hara), Un… Read more »
by Pádraic Gilligan, Co-founder, SoolNua & Chief Marketing Officer, SITE Macao & Las Vegas Las Vegas casinos buzz with high-fives, loud cheers, and a steady pour of free-flowing adult beverages. In contrast, Macao’s casinos exude an air of quiet intensity, where focused patrons sip water in hushed concentration. What’s high-spirited entertainment in one destination is… Read more »
by Pádraic Gilligan, Founder of SoolNua & Chief Marketing Officer, SITE Since its triumphant debut in 1954, Fontainebleau Miami Beach has had more work done than your favourite Instagram influencer! We’re talking body contouring, tummy tucks, augmentations, Brazilians—you name it. Not to mention the countless facelifts. Yet, through it all, its original curves, as envisioned… Read more »