A story for (Last) Christmas from Switzerland

by Pádraic Gilligan, Chief Marketing Officer, SITE & Founder, SoolNua Movies and Tourism When I worked as an Italian-speaking tour guide in Ireland in the late ’80s and early ’90s, one of my set-piece commentaries was on movies shot in Ireland. I would mention The Quiet Man (1952, starring John Wayne and Maureen O’Hara), Un… Read more »

Macao – Asia’s rising star for Business Events

by Pádraic Gilligan, Co-founder, SoolNua & Chief Marketing Officer, SITE Macao & Las Vegas Las Vegas casinos buzz with high-fives, loud cheers, and a steady pour of free-flowing adult beverages. In contrast, Macao’s casinos exude an air of quiet intensity, where focused patrons sip water in hushed concentration. What’s high-spirited entertainment in one destination is… Read more »

SITE at Fontainebleau, Miami Beach – where two classics collide

by Pádraic Gilligan, Founder of SoolNua & Chief Marketing Officer, SITE Since its triumphant debut in 1954, Fontainebleau Miami Beach has had more work done than your favourite Instagram influencer! We’re talking body contouring, tummy tucks, augmentations, Brazilians—you name it. Not to mention the countless facelifts. Yet, through it all, its original curves, as envisioned… Read more »

Incentives on the edge: St. John’s, Newfoundland

Pádraic Gilligan reflects on his visit to St. John’s, Canada’s easternmost provincial capital, where he attended the Incentive Summit Americas (ISA). Contrary to its “Stay Strange” motif, St. John’s is a warm, unpretentious city with unique, locally-owned shops and a vibrant community. The ISA event, hosted at the Alt Hotel, featured exceptional local activities such as hikes, heli-rides, and a memorable keynote by Justin Wren. The city’s genuine hospitality, slower pace, and unique traditions, such as the screech-in ceremony, left attendees with lasting memories. The summit successfully showcased St. John’s unconventional appeal and charm.

Building & Bridging Cultures with SITE in Sydney

by Pádraic Gilligan, Chief Marketing Officer, SITE & Founder, SoolNua Marketing Sydney, a true destination Sydney is not a first-tier global hub like London, Dubai or Singapore. There’s simply not enough international traffic going in and out of the city. It’s an offline city, too physically far from London, Paris, or New York to have… Read more »

Back in Abu Dhabi to visit the Abrahamic Family House

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Returning to Abu Dhabi Returning to Abu Dhabi, I had the opportunity to visit the remarkable Abrahamic Family House, a testament to the city’s visionary development since my first visit in the early 2000s. Back then, the grand Sheikh Zayed Mosque was the primary… Read more »

On-time connections in Switzerland & SITE’s Incentive Summit Europe

SITE, Andermatt

Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua 05:50 Andermatt to Göschenen It was graveyard still, and pitch dark. Amy, Marina and I left the Radisson Blu and made the short journey on foot to the train station at Andermatt. Despite the altitude and the season, there was no early morning chill, validating… Read more »

Naviva from Four Season: the future for luxury travel and high end incentives

by Pádraic Gilligan, Managing Partner, SoolNua Marketing Ultra-lux travellers, high net worth individuals and incentive travel qualifiers now define luxury as authenticity and seek out travel experiences that evoke emotions, stir up stories and trigger personal transformation. Naviva in Punta Mita, Mexico is a brand new concept from Four Seasons that’s already delivering on all… Read more »

The Boca Raton – the total resort experience

by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Marketing SITE Classic at Boca Raton – discover 1 The Boca Raton Museum of Art is a cultural treasure of human proportions, not at all intimidating, or full of its own self-importance, the way some galleries can be. It’s located in downtown Boca Raton,… Read more »