How do you market a destination? Lessons from Memphis

by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »

5 key ingredients for a successful incentive travel programme

Five Key Ingredients for a Successful Incentive Travel Programme Padraic Gilligan, Managing Director, Ovation Global DMC For the past five days I assisted my colleagues at Ovation Switzerland in the operation of an incentive travel programme for a US based Finance & Insurance customer. On departure day I listened with great interest as the Incentive… Read more »

Prague and the Road not Taken

“Prague and the Road not Taken” by Padraic Gilligan If ever there was a place to follow Robert Frost’s advice and take “the road less travelled” it’s Prague. If you do you’ll discover an achingly beautiful city, natural and unspoilt, charmingly unselfconscious, wearing no make-up. To do this you’ve got to move quickly beyond the… Read more »

Budapest is knocking on heaven’s door

“Budapest is knocking on heaven’s door” by Padraic Gilligan When the long haired buskers in the underpass are playing complex counterpoints by Bartok and Bernstein rather than “Knocking on Heaven’s Door” by Bob Dylan then you know you’re in Budapest. This is a city with a profound intellectual and cultural DNA which it carries naturally,… Read more »

Incentive Houses and DMCs: a marriage made in heaven?

For the past couple of years The Site Foundation has been conducting annual research on topics of current interest to The Meetings and Events Industry. This research released as “The Site Index” has been extraordinarily useful to the industry presenting an up- to-the-minute snapshot on a variety of topics of both generic and specific interest…. Read more »

Rooms with a View – private venues in Florence

Rooms with a View – private venues in Florence by Padraic Gilligan Italian cities, in general, don’t carry their illustrious past as a burden that prevents them from getting on with 21st century living. The past is integrated into the present sometimes seamlessly, sometimes not but, either way, contemporary life simply carries on, regardless, amidst… Read more »