Tag: Business Tourism
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Dare to Design: Rethinking the real meaning of the darecation
Read more: Dare to Design: Rethinking the real meaning of the darecationby Pádraic Gilligan, Co-Founder, SoolNua Consulting I hate “bleisure”. I have no problem whatsoever with what it describes — the blending of business and leisure elements in a single trip — but the sound of the word, and the…
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The real Acronym that might Reshape Incentive Travel is Hiding in Plain Sight
Read more: The real Acronym that might Reshape Incentive Travel is Hiding in Plain Sightby Pádraic Gilligan, Co-Founder, SoolNua Consulting & Head of Research & Consultancy, SITE A Different Kind of Disruption Let’s talk about acronyms. Not the one you’re thinking of, though God knows we’ve talked about that enough. Every conference panel,…
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5 KEY QUESTIONS FOR 2026 for INCENTIVE TRAVEL PROFESSIONALS
Read more: 5 KEY QUESTIONS FOR 2026 for INCENTIVE TRAVEL PROFESSIONALSby Pádraic Gilligan, Co-founder, SoolNua Consulting | Head of Research & Consultancy, SITE In 1915 Nobel prize winning poet, W. B. Yeats published his poem “Ego Dominus Tuus” opening with these lines: I sought a theme and sought for…
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Ambling Around London on a Saturday in Mid-November
Read more: Ambling Around London on a Saturday in Mid-Novemberby Pádraic Gilligan, co-founder, SoolNua Consulting Ambling around London on a Saturday in mid-November, I’m struck again by the odd, lingering consequences of Covid and climate change. We northern Europeans have lost the run of ourselves entirely, sipping expensive…
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Beyond the Beach: Finding the soul of the Algarve at Viceroy Ombria
Read more: Beyond the Beach: Finding the soul of the Algarve at Viceroy Ombriaby Pádraic Gilligan, Co-Founder, SoolNua | Head of Consultancy & Research, SITE For decades now, the Algarve has been a magnet for sun-starved Northern Europeans seeking blue skies, sand, and golf courses where it doesn’t rain all the time.…
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From Frontier to Forefront: APAC’s Ascent in the World of Incentive Travel
Read more: From Frontier to Forefront: APAC’s Ascent in the World of Incentive Travelby Pádraic Gilligan, Co-Founder, SoolNua | Head of Research & Consultancy, SITE My great friend and SITE colleague in China, Raymond Qian, invited me to speak at a recent ITB China event about the Asia Pacific (APAC) region and…
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Competition in Incentive Travel: Don’t be the person who knows the price of everything but the value of nothing
Read more: Competition in Incentive Travel: Don’t be the person who knows the price of everything but the value of nothingby Pádraic Gilligan, Co-founder, SoolNua | Research & Consultancy, SITE In his famous play Lady Windemere’s Fan, Irish playwright Oscar Wilde defines a cynic as a man who “knows the price of everything and the value of nothing”. Wilde’s…
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Head in the Sand or Steady at the Helm? Business in an Age of Uncertainty
Read more: Head in the Sand or Steady at the Helm? Business in an Age of Uncertaintyby Pádraic Gilligan, Research & Consultancy, SITE and C–founder, SoolNua We’ve reached the midpoint of the year and one thing is clear: we’re no clearer as to what lies ahead for our world at large, the world of business,…
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The New Geography of Incentive Travel: Regional Reset and Reasons for Hope
Read more: The New Geography of Incentive Travel: Regional Reset and Reasons for Hopeby Pádraic Gilligan, Co-founder, SoolNua & Research | Consultancy, SITE The mood music The mood music around global trade, and by extension, around business events, now sounds like Shostakovich’s or Rachmaninoff’s darkest, most tormented pieces. Or, to use a…
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Why incentive travel professionals should follow Irish farmers by adapting to, and adopting AI
Read more: Why incentive travel professionals should follow Irish farmers by adapting to, and adopting AIPádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua AI is not new on the Wild Atlantic Way AI is not at all new in Ireland, at least not along the Wild Atlantic Way or in Ireland’s Hidden…
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