by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Zeitgeist One of my favourite words is zeitgeist. Anyone who reads this blog with even irregular regularity will find the word keeps turning up, a bit like that stray cat you can’t shake off. And zeitgeist is a classic stray cat word too. It… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua The path was segregated for wheels on one side and legs on the other. It hugged the sea wall, following the contours of the shore on each side of False Creek. It was early morning twilight, dusky still, a little before 6:30 in late… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Effective Destination Marketing Benjamin Franklin’s old adage “Tell me and I forget, teach me and I remember, involve me and I learn” is the beating heart of effective destination marketing. This is particularly the case when targeting incentive travel professionals whose core task it… Read more »
by Pádraic Gilligan, Chief Marketing Office SITE & Managing Partner, SoolNua The Wall I could see the hotel directly in front of me, no more than 100m away. But I was separated from it by a complex wall involving a 6 lane highway and a tangle of spiralling over-passes. Traffic was relentless and fast. There… Read more »
by Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua How cities grow The great cities of the world – take London, for example – owe much of their global renown to a slow organic growth over decades and centuries. Time makes memories and these become absorbed into the fabric of the evolving city… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE SITE launches with a bang in Bangkok 2019 launched with a bang for the global incentive travel community with 375 of us gathering in Bangkok, Thailand for SITE Global Conference, our first time back to Asia since New Delhi, 2016. We were told we’d… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Rwanda Discovery We followed our guide into the luscious verdant growth, losing sight of the towering volcano above us. We were now officially inside Volcanoes National Park having recently traversed the low stone wall and ditch that demarcates the Gorilla habitat from the local… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Detroit – the original Motor City Car manufacturing made Detroit, Michigan into the “Motor City” and that, in turn, thanks to Berry Gordy Jn., became “Motown”, maybe the most uplifting, life affirming pop music ever to grace the charts and our hearts. Cities, towns,… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Montage Palmetto Bluff – a hidden gem Palmetto Bluff has zero resonance for anyone living outside of the United States. I’d almost venture to say it means little to many people living in the United States too but, as I’m not American, that’s not… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Bali Negotiations It was Sunday evening. The concierge confirmed there was a Catholic mass nearby at 6pm but we declined his offer of a hotel taxi having decided to take a chance with one of the many “freelance” drivers that wait patiently in small… Read more »