Connect16 Dublin – why you must be there

by Pádraic Gilligan, Managing Partner, SoolNua Who are we? Are we travel and tourism professionals who specialise in meetings, incentives, conferences and events (MICE)? Or meeting and event professionals helping companies and associations communicate and connect? Or maybe corporate executives who organise meetings and events for our company? Or performance improvement specialists who dream up… Read more »

Start with Why – A new approach to meetings

by Pádraic Gilligan, Managing Partner, SoolNua Sinek replaces Peters and Collins These days Simon Sinek seems to have taken on the mantle previously worn by Tom Peters and Jim Collins as the most quoted author at  business conferences. Pursuing “excellence” and going “from good to great” have now been replaced by more profound and philosophical musings,… Read more »

10 ways to Nail your Sale


by Pádraic Gilligan, Managing Partner, SoolNua The Association of Irish Professional Conference Organisers (AIPCO)  4th annual conference was held at the beautiful Lyrath Estate, Kilkenny gathering almost 200 MICE professionals around the theme “How to nail your sale”. For the third year running I moderated proceedings and this time was honoured to work with such… Read more »

What Makes a Successful Congress Destination?

by Pádraic Gilligan, Managing Partner, SoolNua Congress Destinations In the late 80s when the iron curtain opened to reveal what used to be called Eastern Europe, Prague and Budapest were the first  actors to take to the stage and assume protagonist roles in the theatre of Congress Tourism. Initially they were unsteady and gauche, like the actor in Shakespeare’s… Read more »

The Indie Scene – hotels that do it different

The Indie scene hotels that do it different

by Pádraic Gilligan, Managing Partner, SoolNua A Musical Analogy It’s well documented how the business model for the music industry has flipped 180 degrees. In the past bands toured to sell albums, now bands record albums to sell tours. The hospitality sector has also undergone its own 180 degree shift. For the past 50 years global hotel… Read more »

IMEX – now is the time to prepare

by Pádraic Gilligan, Managing Partner, SoolNua 80 68 days to IMEX In January the IMEX marketing team launched a super-bright campaign inspired by Jules Verne’s famous book Around the World in 80 Days. Starting in Norway, the US, Malaysia and Southern Africa, 4 colour-coded diaries have started to wind their ways  to Frankfurt, Germany with… Read more »

3 Great Speakers for your next Conference

by Pádraic Gilligan, Managing Partner, SoolNua FICP: the Aftermath It’s mid afternoon in mid November and I’m mid flight, returning to New York from Nassau where I attended the annual conference of the Financial & Insurance Conference Planners (FICP). Many of my fellow passengers aboard jetBlue 1222 were attendees at the event too but most… Read more »