The Meeting & Event of the Future by Livestream, Slido and Convene

by Pádraic Gilligan, Managing Partner, SoolNua Immersion, Connections, Conversations The Event of the Future was co-hosted last week in New York City by Livestream, and Convene, three relatively new arrivals onto the meetings industry scene. Leaders from each of the 3 companies looked into their crystal balls and gave TED-style presentations on “the event… Read more »

Tips from SITE for brilliant site inspections

by Padraic Gilligan, Managing Partner, SoolNua SITE in Ireland The leadership of the Society of Incentive Travel Excellence – better known as SITE – staged its annual Executive Summit in Ireland recently thanks to the support of Fáilte Ireland and drew 250 meetings and incentive professionals to the Royal Hospital in Kilmainham Dublin for a day of… Read more »

5 things you’ll learn at Exclusively Corporate at IMEX

by Pádraic Gilligan, Managing Partner, SoolNua Exclusively Corporate at IMEX @Supergreybeard and I worked with our friends at IMEX on the previous 4 editions of Exclusively Corporate at IMEX and are now actively involved in the planning of the 5th anniversary edition, due to take place in Frankfurt on 14 – 16 May 2017. Hosted at… Read more »

Who are the leading DMOs on Social Media for Business Events?

by Pádraic Gilligan, Managing Partner, SoolNua Social Media – no brainer! Social Media is a no brainer for destination marketing organisers (DMOs). Folks visit destinations all over the globe and spontaneously post and boast on Facebook, Instagram and Twitter about their experiences. They’re actually doing your work for you, for free, but adding that elusive… Read more »

Audience Engagement – at the Heart of Meetings

by Pádraic Gilligan, Managing Partner, SoolNua Way back in the 80s, when I did post graduate studies in education, all the talk was about “child centred education”, ie, tailoring the lesson to the needs of the child, building the lesson content around the perspective of the learner, taking your starting point from where the learner is etc…. Read more »

How do event and meetings profs select destinations? Part 2

by Padraic Gilligan, Managing Director, SoolNua Last week’s post focused on how buyers select destinations and presented three of the considerations or criteria generally used for destination selection by meetings and events professionals – Access, Infrastructure and Value. Here, in no particular order, are another four – Appeal, Financial Support, Safety and MICE Infrastructure. Appeal – Number… Read more »

How do event and meeting profs select destinations? Part 1

by Pádraic Gilligan, Managing Partner, SoolNua How to select destinations for a meeting, incentive travel experience, conference or event can sometimes be a random, even quixotic activity. However, usually it’s anything but. The selection process is actually quite systematic, even scientific. In my 20 years + as an event professional the selection process has always involved these 7… Read more »

Building a compelling DMC brand: how the DMC Network re-branded

by Pádraic Gilligan, Managing Partner, SoolNua. What is a logo? Since the late 80s @Supergreybeard and I have been involved in a number of commercial activities that required an identity, ie, a trading name, logo, collateral material and, once the internet came on stream, a website etc. Over time many of these companies (Delaney Marketing Consultants, Ovation Group etc)… Read more »

10 ways to book a meeting on-line

by Pádraic Gilligan, Managing Partner, SoolNua In his weekly Meetings Innovation Report, Skift reporter Greg Oates provides a link to a compelling article by Charles de Gaspe Beaubien  of Groupsize Solutions on “Generation C and Small Meetings”. While technology has revolutionised the airline and hotel booking process for individuals, he says, it hasn’t impacted on the group… Read more »