
by Pádraic Gilligan, Managing Partner, SoolNua A Musical Analogy It’s well documented how the business model for the music industry has flipped 180 degrees. In the past bands toured to sell albums, now bands record albums to sell tours. The…
by Pádraic Gilligan, Managing Partner, SoolNua This week’s blogpost is sandwiched between the two live events that inspired it. Last week the SoolNua team assisted our buddy Kevin Kelly with his inaugural Speaker Summit at Croke Park – that’s…
by Pádraic Gilligan, Managing Partner, SoolNua 80 68 days to IMEX In January the IMEX marketing team launched a super-bright campaign inspired by Jules Verne’s famous book Around the World in 80 Days. Starting in Norway, the US, Malaysia…
by Pádraic Gilligan, Managing Partner, SoolNua The SoolNua site has been in soft launch mode for the past couple of weeks but next week we’ll officially launch V2 of the website. The soft launch allowed us to iron out some wrinkles…
by Pádraic Gilligan, Managing Partner, SoolNua It was a long way to go for a couple of days but the trip to the truly motivational Resort at Squaw Creek was worth it for many reasons. The opportunity to spend…
by Pádraic Gilligan, Managing Partner, SoolNua FICP: the Aftermath It’s mid afternoon in mid November and I’m mid flight, returning to New York from Nassau where I attended the annual conference of the Financial & Insurance Conference Planners (FICP).…
by Pádraic Gilligan, Managing Partner, SoolNua A recent survey of meeting planners by Development Counsellors International (DCI) on destination selection highlights some very interesting trends. Somewhat counter-intuitively, social media is regarded as unimportant while email is ranked as the favoured channel…
by Pádraic Gilligan, Managing Partner, SoolNua Perplexed Excitement The Meetings Industry has been undergoing its own industrial revolution for some years now with new thinking and technology challenging the old assumptions and leaving us all in a permanent state of…
by Pádraic Gilligan, Managing Partner, SoolNua ICCA’s annual ranking of cities and countries according to their meetings business has become both the meetings industry standard for evaluating performance and the go-to source for governments and civic authorities when considering CapEx and…
by Juraj Holub, Marketing Manager, Sli.do Challenge Organized by IMEX, Exclusively Corporate is the dedicated education and networking event specifically for corporate meeting and event planners. For the IMEX 2015 edition, over 80 corporate executives gathered to participate in interactive sessions to expand…
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