Venues for meetings & events – what’s next in the evolution?

by Pádraic Gilligan, Managing Partner, SoolNua Trends for Venues 2018 Last week I signed off on my contribution to the 2018 edition of EventMB’s Trends Report. Focusing on venues and destinations, I called out the trends that, I believe, will dominate discourse in 2018 and beyond. This is the 2nd year that I’ve collaborated with… Read more »

Marketing Awards in Business Events

by Pádraic Gilligan, Managing Partner, SoolNua Tonight the world of Business Events will celebrate the  EVCOM Industry Awards (incorporating the Meetings Industry Marketing Awards – MIMA)  in London and at SoolNua Towers we’re rigid with excitement. That’s because we’re shortlisted in the Best Brand Marketing Campaign category with the #worldICECREAMindex, our tasty, left field approach to… Read more »

IMEX Las Vegas – the Festivalisation of Exhibitions.

by Pádraic Gilligan, Managing Partner, SoolNua In an early January post on Skift, Greg Oates talks about convergence as a key trend for the meetings industry for 2017 and, in particular, about the “festivalisation” of meetings and events as attendees seek both education and entertainment from the overall experience.  I thought of this as I… Read more »

Bored Meeting Venues? 5 inspiring venues in Dublin and London

by Pádraic Gilligan, Managing Partner, SoolNua Marketing Ltd Inspiring venues – it starts at school! The learning environment in our schools all over the world has changed significantly over the decades with new thinking on how children learn impacting how classrooms are laid out and how children interact with teachers, each other and with the… Read more »

AIPCO highlights radical changes for Associations and PCOs

by Pádraic Gilligan, Managing Partner, SoolNua With the generous support of Fáilte Ireland, Ireland’s National Tourism Development Authority, the Association of Irish Professional Conference Organisers (AIPCO) has been running a pan-industry Business Tourism Conference each year for the past 5 years. Rotating around Ireland’s regions, this annual occurrence attracts over 200 meetings and events professionals to an… Read more »

The Meeting & Event of the Future by Livestream, Slido and Convene

by Pádraic Gilligan, Managing Partner, SoolNua Immersion, Connections, Conversations The Event of the Future was co-hosted last week in New York City by Livestream, Sli.do and Convene, three relatively new arrivals onto the meetings industry scene. Leaders from each of the 3 companies looked into their crystal balls and gave TED-style presentations on “the event… Read more »