by Padraic Gilligan, Vice President, Industry Relations, MCI A Black and White Issue? The furore around Arthur’s Day now stretches from domestic dining tables to the snugs of public houses, from office canteens to staff rooms in schools, from the letters pages of the broadsheets to the screaming headlines of the tabloids. It’s all over… Read more »
Posts Tagged: Marketing
New Ideas, Fresh Inspiration: Take a Look in your Neighbour’s Backyard
by Padraic Gilligan On Curiosity and Looking into your Neighbour’s Garden There’s a deep curiosity at the heart of being human. We’re programmed to wonder what’s out there, beyond the limits of our own horizons. This gnawing curiosity drove countless explorers throughout the centuries to get into small boats and set out on perilous journeys… Read more »
Tying up loose ends – Live Events, Expedia, The Gathering and Jurriaen Sleijster
by Padraic Gilligan, Vice President, Industry Relations MCI and Vice President, Ovation Global DMC On Saturday I leave for Los Angeles where I’ll be attending – and blogging from – the annual conference of FICP, the Financial and Insurance Corporate Planners Association. This will be my 7th FICP conference and I am looking forward to… Read more »
IMEX America: rumours of the demise of the trade show greatly exaggerated.
by Padraic Gilligan, Vice President, Industry Relations, MCI and Vice President Ovation Global DMC In the euphoric after-glow of IMEX America Lindsay Fultz’s provocative piece on why she doesn’t attend, exhibit or sponsor trade shows and events provides a nice counter-point [access here]. Now Marketing Manager for LoveIt, an LA based technology start up (looks… Read more »
From The Venetian to Via Veneto: the importance of authenticity in the destination experience
by Padraic Gilligan, Vice President of Industry Relations, MCI and Vice President Ovation Global DMC The Venetian, Las Vegas Last Thursday I over-nighted at The Venetian in Las Vegas. Built in the mid 90s and opened in 1999 it broke new ground in Vegas as a fully integrated luxury MICE resort with extensive gaming, retail… Read more »
Building a Brand with Teddy Bears and Hugs: the Ovation Story
by Padraic Gilligan, VP, Ovation Global DMC and VP, Industry Relations, MCI How do you create demand? Previously on this blog I’ve stated that you need to know weird and wonderful people to be truly successful as a destination management company. DMC legends like Laurie Sprouse in Dallas/Fort Worth or Patrick Sullivan in NYC are… Read more »
Shanghai Surprises (Part 3) – Marriott, Fairmont and Peninsula
by Padraic Gilligan, VP, Industry Relations, MCI Shanghai and Las Vegas When you visit Shanghai sooner or later you think of Las Vegas. They have much in common. The pace of development is one thing. The scale of the construction projects is another. The audacity of the buildings is a third. The palpable sense of… Read more »
Shanghai Surprises (Part 2) – how it all ended
by Padraic Gilligan, VP, Industry Relations, MCI How it Ended My Shanghai sojourn started with a marvellous meal. This is how it ended. The ballroom of the Kerry Hotel looked stunning with accent lighting and clever up-lit props – huge hand painted masks that swiveled in box frames, three dimensional cartoon art in bright colours, festive lanterns,… Read more »
Behind the Scenes at the IRF – what happened at the parties
by Padraic Gilligan, VP, Industry Relations, MCI and VP, Destination Services, Ovation Global DMC The Importance of Giving Back Weather around DFW and a runway incident at ORD prevented my attendance at the pre-event reception and dinner at the Hyatt Regency. I was in time, however, to have a night cap with my buddy Jonathan… Read more »
From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events
by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »