Posts Categorized: Viewpoints

Hero or Villain? What is the true identity of the DMC?

At an industry function recently I found myself seated between two agency executives. I spent a fascinating and frightening evening listening to war stories about their experiences with DMCs around the world. In roughly half of the stories the war in question was won as a result of incredible acts of heroism and valour on… Read more »

Incentive travel – a trip too far?

My Latin Teacher would be very proud to know that the dominant image in my mind as the meetings and events industry continues to be tossed about in the stormy seas of problematical perception and economic turmoil is that of Icarus, falling helplessly from the sky having ignored his father’s advice not to fly too… Read more »