Hybrid Events and the new event participant

by Padraic Gilligan, Vice President, Industry Relations, MCI “It’s not who attends your event, it’s who participates” Sebastien Tondeur, CEO, MCI Samuel Johnson, or Dr Johnson as he was more commonly known, had a wonderful ability to summarise a universal truth in a single, simple sentence. His aphorisms are both sublime and ridiculous: “Integrity without… Read more »

Behind the Scenes at the IRF – what happened at the parties

by Padraic Gilligan, VP, Industry Relations, MCI and VP, Destination Services, Ovation Global DMC The Importance of Giving Back Weather around DFW and a runway incident at ORD prevented my attendance at the pre-event reception and dinner at the Hyatt Regency. I was in time, however, to have a night cap with my buddy Jonathan… Read more »

The Ubiquity of Kenny G (and great education at The IRF Invitational)

by Padraic Gilligan, VP, Industry Relations, MCI I’m sitting at Gate B4 at San Antonio International Airport, waiting for my flight with American Airlines back to Chicago and onwards home to Dublin. I’m surrounded by the anodyne, bland and deeply annoying ubiquity of Kenny G, an entirely inappropriate and unfair symbolic conclusion to a stimulating,… Read more »

From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events

by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »