by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Incentive Travel Industry Index 2018 Last week Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FICP) released their eponymous joint survey for the Incentive Travel Industry. Another welcome example of associations working together for the greater… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua The world of the Destination Management Company or DMC has been under-going a radical change over the past 10 years. I wanted to say “kaleidoscopic” change but, on reflection, much of this change has not been pretty, muddying rather than clarifying the value proposition at the heart of the DMC offer. Accordingly, there’s… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua “Culture eats strategy for breakfast” Peter Drucker I’ve been thinking a lot recently about workplace culture. In fact it’s been the leitmotif recurring in all our projects since SoolNua launched 6 months ago, back in January. The entry point for these projects may have been strategic direction or product development… Read more »
by Padraic Gilligan, Vice President, Ovation Global DMC Measuring what matters Tangible measures such as financial return can never properly calculate the total benefit you get from attending a well organised meetings industry event. This thought was already in my mind as I tried to assess the positive impact for me and, crucially, for those… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Head in the Air Once you run the gauntlet of checking in, depositing bags, negotiating security and finally boarding, the time on board an aircraft can be good head time if only for the fact that you’re your own captive audience and are usually free from the random interruptions… Read more »
by Padraic Gilligan, Vice President, Ovation Global DMC The Business of Incentives My reason for being in Cancun is to participate at the Incentive Research Foundation’s (IRF) annual invitational and thus support an organisation that carries out vitally important research into the business impact of incentives, particularly incentive travel programmes. This is my third consecutive… Read more »