Coming Home – Revisiting Ireland’s Incentive Icons: Killarney Park, Europe, Dromoland, Adare

by Padraic Gilligan, Managing Partner, SoolNua I’ve greatly enjoyed the opportunity over the past 4 weeks to re-acquaint myself with Ireland as an incentive destination. A combination of familiarisation trips and live programmes brought me, in quick succession, to two of Ireland’s premier locations for corporate meetings and incentives, the Shannon area renowned for its… Read more »

Hard Lessons in Unintended Consequences – the GSA Western Regions Conference

by Padraic Gilligan, VP, Industry Relations MCI and VP Ovation Global DMC Merton’s Law An infestation of mink was playing havoc with the eco-system of a rural area so, to encourage a proactive community response, the local authorities instituted a bounty of $5 for each mink turned in at the local sheriff’s office. The scheme… Read more »

Care in the Air. Customer service at Delta Airlines?

I’m seething with rage at Delta Airlines. When I needed an airline to be “human” and to understood a painful personal situation I was treated appallingly with extreme disrespect. When I then spent considerable time documenting this experience for the airline I was told that complaints had been “out-sourced” to another airline and then I… Read more »

From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events

by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »

How do you market a destination? Lessons from Memphis

by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »