Tag: Incentive Travel
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The New Geography of Incentive Travel: Regional Reset and Reasons for Hope
Read more: The New Geography of Incentive Travel: Regional Reset and Reasons for Hopeby Pádraic Gilligan, Co-founder, SoolNua & Research | Consultancy, SITE The mood music The mood music around global trade, and by extension, around business events, now sounds like Shostakovich’s or Rachmaninoff’s darkest, most tormented pieces. Or, to use a…
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“Confront the Brutal Facts (Yet Never Lose Faith)”
Read more: “Confront the Brutal Facts (Yet Never Lose Faith)”by Pádraic Gilligan, Research & Consultancy, SITE & Co-Founder, SoolNua I travelled to Athens recently to speak at a gathering of meeting and incentive travel professionals, organised by Hosts Global, one of our industry’s foremost and leading DMC consortia.…
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Free time is king: How incentive travel is embracing personal freedom
Read more: Free time is king: How incentive travel is embracing personal freedomby Pádraic Gilligan, Co-founder, SoolNua Consulting & Chief Marketing Officer, SITE At IMEX America this year, SITE and our partner, the Incentive Research Foundation (IRF), launched the 2024 Incentive Travel Index (ITI) to a packed room of eager attendees…
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Why incentive travel professionals should follow Irish farmers by adapting to, and adopting AI
Read more: Why incentive travel professionals should follow Irish farmers by adapting to, and adopting AIPádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua AI is not new on the Wild Atlantic Way AI is not at all new in Ireland, at least not along the Wild Atlantic Way or in Ireland’s Hidden…
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Prognosis on recovery for Incentive Travel: it’s a cruciate injury, it’ll take time
Read more: Prognosis on recovery for Incentive Travel: it’s a cruciate injury, it’ll take timeby Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua Prognosis for recovery of Incentive Travel Maybe it’s a lame analogy but here goes anyway. Today’s incentive travel industry is like an elite athlete who has just done…
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Will Covid-19 kill Incentive Travel?
Read more: Will Covid-19 kill Incentive Travel?by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Will Covid-19 kill Incentive travel? Part of me loves the speculation, the permutations and combinations. The “if this, then that” logic that we indulge in on a daily…
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Soft Power trumps hard dollars when measuring success of incentive travel
Read more: Soft Power trumps hard dollars when measuring success of incentive travelby Pádraic Gilligan, Chief Marketing Officer SITE & Managing Partner, SoolNua Incentive travel is self-liquidating In the past, when pitching a company on the merits of an incentive travel programme, the clincher would always be that it’s self liquidating,…
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Walls and Bridges in Dallas Texas and the incentive travel experiences bubbling under there
Read more: Walls and Bridges in Dallas Texas and the incentive travel experiences bubbling under thereby Pádraic Gilligan, Chief Marketing Office SITE & Managing Partner, SoolNua The Wall I could see the hotel directly in front of me, no more than 100m away. But I was separated from it by a complex wall involving…
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How should we respond to negative publicity about Incentive Travel?
Read more: How should we respond to negative publicity about Incentive Travel?by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE NOTE: This post is even more relevant in the context of recent news on the Wall Street Journal of the cancellation by Financial Advisor, Charles Schawb, of its…
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Can Independent Hotels prosper in the Incentive marketplace?
Read more: Can Independent Hotels prosper in the Incentive marketplace?by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Global Chains v Independent Hotels – the debate continues This week I found my mind exercised, once again, by the on-going debate around the merits and demerits of…
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