Soft Power trumps hard dollars when measuring success of incentive travel

by Pádraic Gilligan, Chief Marketing Officer SITE & Managing Partner, SoolNua Incentive travel is self-liquidating In the past, when pitching a company on the merits of an incentive travel programme, the clincher would always be that it’s self liquidating, ie, technically it costs you nothing  as it’s paid for from the incremental revenues generated by… Read more »

Walls and Bridges in Dallas Texas and the incentive travel experiences bubbling under there

by Pádraic Gilligan, Chief Marketing Office SITE & Managing Partner, SoolNua The Wall I could see the hotel directly in front of me, no more than 100m away. But I was separated from it by a complex wall involving a 6 lane highway and a tangle of spiralling over-passes. Traffic was relentless and fast. There… Read more »

How should we respond to negative publicity about Incentive Travel?

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE NOTE: This post is even more relevant in the context of recent news on the Wall Street Journal of the cancellation by Financial Advisor, Charles Schawb, of its long established incentive travel programme. The Incentive Research Foundation published this article in response.  I was… Read more »

Can Independent Hotels prosper in the Incentive marketplace?

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Global Chains v Independent Hotels – the debate continues This week I found my mind exercised, once again, by the on-going debate around the merits and demerits of independent hotels versus global chain hotels. Our relentless contemporary pursuit of travel experiences that pivot around… Read more »

Luxury & Incentive Travel – together forever like love & marriage?

by Pádraic Gilligan, Managing Partner, SoolNua Incentive travel, chief amongst the four elements that comprise MICE (meetings, incentives, conferences, events) has traditionally been synonymous with luxury. This has been the case for decades. It stemmed from a shared word cloud that included such terms as exclusive, expensive, elite and extraordinary. Add in extravagant, opulent and… Read more »

Start and end strongly: a master class in meeting planning from FICP14

by Padraic Gilligan, Managing Partner, SoolNua Back in Hawai’i This year’s conference of the Finance and Insurance Conference Planners (FICP) took place at the magnificent 62 acre Hilton Waikoloa Village on the Big Island, Hawai’i. It was FICP’s first time back on the islands since ICPA did Maui in 2004. Selecting an off shore location… Read more »

On the Road Again – San Diego to San Francisco

by Pádraic Gilligan, Managing Partner, SoolNua The Marvels of Motivational Travel Many of us in the Meetings and Incentives Industry run successful businesses and make a good living because corporations know that extraordinary travel experiences motivate employees to achieve outstanding workplace results. Because this is our job and we’re not actual participants on these amazing… Read more »

3 days in Venice – still crazy after all these years

by Padraic Gilligan, Managing Partner at SoolNua In the field of destination marketing Venice is Coca Cola. It’s up there, profile-wise, with New York and London in the super-brand category, known and recognized all over the world for its utterly unique topology, its ubiquitous gondolas, Carnevale, cruise ships and crowds. Within MICE it’s the incentive… Read more »

Bob and Janine go to Vienna: a short story

by Pádraic Gilligan, Managing Partner, SoolNua *I recently co-produced the Gala Dinner Entertainment at the Hofburg Palace, Vienna with a dear friend and client in the Finance and Insurance sector. Here’s an account of the evening from the perspective of a fictitious programme qualifier, Bob Newman. A kind of homecoming It was 5:05pm and his… Read more »