by Pádraic Gilligan, Managing Partner, SoolNua Incentive travel, chief amongst the four elements that comprise MICE (meetings, incentives, conferences, events) has traditionally been synonymous with luxury. This has been the case for decades. It stemmed from a shared word cloud that included such terms as exclusive, expensive, elite and extraordinary. Add in extravagant, opulent and… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Back in Hawai’i This year’s conference of the Finance and Insurance Conference Planners (FICP) took place at the magnificent 62 acre Hilton Waikoloa Village on the Big Island, Hawai’i. It was FICP’s first time back on the islands since ICPA did Maui in 2004. Selecting an off shore location… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua The Marvels of Motivational Travel Many of us in the Meetings and Incentives Industry run successful businesses and make a good living because corporations know that extraordinary travel experiences motivate employees to achieve outstanding workplace results. Because this is our job and we’re not actual participants on these amazing… Read more »
by Padraic Gilligan, Managing Partner at SoolNua In the field of destination marketing Venice is Coca Cola. It’s up there, profile-wise, with New York and London in the super-brand category, known and recognized all over the world for its utterly unique topology, its ubiquitous gondolas, Carnevale, cruise ships and crowds. Within MICE it’s the incentive… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua *I recently co-produced the Gala Dinner Entertainment at the Hofburg Palace, Vienna with a dear friend and client in the Finance and Insurance sector. Here’s an account of the evening from the perspective of a fictitious programme qualifier, Bob Newman. A kind of homecoming It was 5:05pm and his… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at taking down Hertz, the dominant market player at the time. Instead of bland, vacuous hyperbole laying… Read more »
by Padraic Gilligan, Managing Partner, SoolNua You pause at the door but then decide on another trip to the restroom. You’ve been at the entrance to the ballroom twice before but, each time, found compelling reasons not to go in. First time, when you looked into the room, there was nobody there. Second time the room was too… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Since this blog began over two years ago I’ve posted a number of times on the evolving world of DMCs. These posts were then gathered together using the excellent Publicate and posted with the title “How important are DMC’s in today’s marketplace?” on the Site Global Linkedin Group. I’m… Read more »
by Padraic Gilligan, Managing Partner, SoolNua The Challenge I gave Lyndsi Armenio of Destination DC half a day to prove for the purposes of this blog that Washington DC kicked ass as a conventions and incentives destination. “Show me a great hotel, an unusual location for a welcome function, a wow venue for a Gala,… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Passion and Energy in Limerick The Association of Irish Professional Organisers (AIPCO) made its annual assembly into a pan-MICE gathering this year and attracted almost 200 meetings and events professionals to Limerick, City of Culture. The entire event was characterised by palpable passion and energy, evidenced by the great… Read more »