by Pádraic Gilligan, Managing Partner, SoolNua 80 68 days to IMEX In January the IMEX marketing team launched a super-bright campaign inspired by Jules Verne’s famous book Around the World in 80 Days. Starting in Norway, the US, Malaysia and Southern Africa, 4 colour-coded diaries have started to wind their ways to Frankfurt, Germany with… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua I got the moves like Jagger The dance floor was packed like a mosh pit with more moves going on than a nation of nomads. The band was tight and tidy, dishing out tasty versions of 60s Brit pop with Jaggeresque arrogance. As we punched the air to “Satisfaction”… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua From zero to hero When I departed Salzburg late on Saturday afternoon rain was general all over the city. It was also raining in my heart. I felt gouged by the €4.20 I was charged at the airport there for a crappy cappuccino and devastated that Arsenal was down… Read more »
by Padraic Gilligan, Vice President, Industry Relations, MCI Defining the Destination Experience Destinations need hotels like Villa Kennedy. Hotels like Villa Kennedy lift the destination experience beyond the ordinary and alter outdated destination perceptions and lazy prejudices. When you stay at Villa Kennedy your image of Frankfurt changes the way Clark Kent becomes Superman. The… Read more »
by Padraic Gilligan “Shall I compare thee …” Comparing cities may be akin to comparing children or daffodils and tulips but I think it’s fair to say on the “excitement” spectrum Frankfurt and Geneva are probably west of Berlin and Zurich and far west of London and Barcelona. They are both efficient cities with excellent… Read more »