by Padraic Gilligan, Managing Partner, SoolNua When I saw “The Way”, Martin Sheen’s recent movie, directed by his son Emilio Estevez, I knew I wanted to walk the Camino de Santiago. For over 1000 years pilgrims have walked “the way”, their destination or journey’s end being the magnificent cathedral of St James located in the… Read more »
Posts Tagged: Trip Advisor
It’s all about the culture, Stupid! Further lessons from last week’s Social Media gaffes
by Padraic Gilligan, Vice President, Industry Relations, MCI My first round of golf for 2012 was somewhat marred yesterday by last week’s social media stories. I knew there was a connection between the McDonald’s, Trip Advisor and culture/strategy stories but I couldn’t figure it out. So I stood up on the tee box, gazed confidently… Read more »
Irish boutique hotels on Trip Advisor’s Top 25 – lessons in on-line marketing
by Padraic Gilligan, Vice President, Industry Relations, MCI Group As a Irish born meetings professional I was obviously thrilled that 3 Irish properties were included in the recent Trip Advisor Travellers’ Choice Top 25 Hotels in the World. 17 countries of the world have properties listed amongst the 25: Greece, Belize, Czech Republic, South Africa,… Read more »