Building a compelling DMC brand: how the DMC Network re-branded

by Pádraic Gilligan, Managing Partner, SoolNua. What is a logo? Since the late 80s @Supergreybeard and I have been involved in a number of commercial activities that required an identity, ie, a trading name, logo, collateral material and, once the internet came on stream, a website etc. Over time many of these companies (Delaney Marketing Consultants, Ovation Group etc)… Read more »

2015: a MICE year in review

by Pádraic Gilligan, Managing Partner, SoolNua It was a long way to go for a couple of days but the trip to the truly motivational  Resort at Squaw Creek was worth it for  many reasons. The opportunity to spend two days in creative brainstorming with some of the best minds in the DMC industry was reason… Read more »