
by Pádraic Gilligan, Managing Partner, SoolNua 80 68 days to IMEX In January the IMEX marketing team launched a super-bright campaign inspired by Jules Verne’s famous book Around the World in 80 Days. Starting in Norway, the US, Malaysia…
by Pádraic Gilligan, Managing Partner, SoolNua The SoolNua site has been in soft launch mode for the past couple of weeks but next week we’ll officially launch V2 of the website. The soft launch allowed us to iron out some wrinkles…
by Pádraic Gilligan, Managing Partner, SoolNua ICCA’s annual ranking of cities and countries according to their meetings business has become both the meetings industry standard for evaluating performance and the go-to source for governments and civic authorities when considering CapEx and…
by Pádraic Gilligan, Managing Partner, SoolNua All’s changed… Regular readers of this blog will have noticed how its byline and biography have changed. They used to say that I was Vice President of Industry Relations at MCI and Managing Director…
by Pádraic Gilligan, Managing Partner, SoolNua From hands-on execution to hands-off strategy Following decades as a DMC and MICE agency, Patrick Delaney and I are now working as consultants / advisors on meetings, incentives, conferences and events under our…
by Padraic Gilligan, Managing Partner, SoolNua In only 4 years the Web Summit has grown from 400 attendees to 22,000 attendees, a staggering growth curve by any criteria. This spectacular increase appears to stem from a happy coincidence of…
by Pádraic Gilligan, Managing Partner, SoolNua Yesterday the SoolNua crew participated at Site Ireland’s annual summer event and came away inspired, energized and truly motivated. And it wasn’t just the unabated sunshine – temperatures were 25 degree +. Upon…
by Padraic Gilligan, Managing Partner, SoolNua Most readers of this blog know that Patrick and I are leaving MCI at the end of 2013 but staying in the Meetings Industry to work in the areas of strategy, destination marketing,…
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