by Pádraic Gilligan, Managing Partner, SoolNua 80 68 days to IMEX In January the IMEX marketing team launched a super-bright campaign inspired by Jules Verne’s famous book Around the World in 80 Days. Starting in Norway, the US, Malaysia and Southern Africa, 4 colour-coded diaries have started to wind their ways to Frankfurt, Germany with… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua The SoolNua site has been in soft launch mode for the past couple of weeks but next week we’ll officially launch V2 of the website. The soft launch allowed us to iron out some wrinkles and get some really valuable feedback prior to formally signing our names to its release. Like all… Read more »
Pádraic Gilligan, Managing Partner, SoolNua A new service from SoolNua In addition to our core advisory business, SoolNua has recently started to offer Social Media as an actual product / service offering. This has come about because we discovered that many of our customers, irrespective of the size of their organisation, didn’t have an internal… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua ICCA’s annual ranking of cities and countries according to their meetings business has become both the meetings industry standard for evaluating performance and the go-to source for governments and civic authorities when considering CapEx and other investment in congress tourism. We’re proud members and enthusiastic supporters of ICCA but we believe… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua All’s changed… Regular readers of this blog will have noticed how its byline and biography have changed. They used to say that I was Vice President of Industry Relations at MCI and Managing Director at Ovation Global DMC. About 15 months ago this changed to Managing Partner at SoolNua. When… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua From hands-on execution to hands-off strategy Following decades as a DMC and MICE agency, Patrick Delaney and I are now working as consultants / advisors on meetings, incentives, conferences and events under our new brand, SoolNua. In a short time we’ve moved from hands-on execution to hands-off strategy. We’ve… Read more »
by Padraic Gilligan, Managing Partner, SoolNua In only 4 years the Web Summit has grown from 400 attendees to 22,000 attendees, a staggering growth curve by any criteria. This spectacular increase appears to stem from a happy coincidence of circumstances involving the focus and vision of its founder, Paddy Cosgrave, the allure and appeal of… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua Yesterday the SoolNua crew participated at Site Ireland’s annual summer event and came away inspired, energized and truly motivated. And it wasn’t just the unabated sunshine – temperatures were 25 degree +. Upon reflection this morning I realized the event involved the rather rare perfect alignment of 3 key… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Most readers of this blog know that Patrick and I are leaving MCI at the end of 2013 but staying in the Meetings Industry to work in the areas of strategy, destination marketing, training and advisory boards. As the two decade arc from Delaney Marketing to Ovation Global DMC approaches… Read more »