Future-proofing Ireland as a MICE destination – 4 things we learned in Dromoland Castle

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE A new Ireland product for a new audience, a single hotel contract for city wide conferences and a clarion call around sustained, consistent and wide reaching sustainability – just 3 highlights from this year’s Business Tourism conference that saw over 200 MICE professionals from… Read more »

The 3 Ingredients for a Great Event

by Pádraic Gilligan, Managing Partner, SoolNua Yesterday the SoolNua crew participated at Site Ireland’s annual summer event and came away inspired, energized and truly motivated. And it wasn’t just the unabated sunshine – temperatures were 25 degree +. Upon reflection this morning I realized the event involved the rather rare perfect alignment of 3 key… Read more »

Ireland: Food Nation

by Padraic Gilligan, Managing Partner, SoolNua Collective Confusion Ireland’s historical relationship with food has tended to be problematical. Our DNA has tended to be encoded with vague, indistinct memories of famine and fasting leaving us collectively confused about the purpose and meaning of food in our lives. We were less unsure, mind you, about our… Read more »