by Padraic Gilligan, Vice President, Industry Relations, MCI “It’s not who attends your event, it’s who participates” Sebastien Tondeur, CEO, MCI Samuel Johnson, or Dr Johnson as he was more commonly known, had a wonderful ability to summarise a universal truth in a single, simple sentence. His aphorisms are both sublime and ridiculous: “Integrity without… Read more »
Posts Tagged: Sebastien Tondeur
MCI Academy and Madrid goes Mental
by Padraic Gilligan, VP, INdustry Relations MCI I’m NOT sitting at a railway station I’m sitting on a granite ledge. It’s about 30 degrees and I can feel the warmth of the sun on my face. Around me there’s a veritable babel of different languages and random sounds. The breeze is warm and bone dry…. Read more »
From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events
by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »