by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »
Posts Tagged: Professional Meeting Management
The Language of Business
The Language of Business by Padraic Gilligan, Managing Director, Ovation Global DMC Hilton has recently launched a really interesting app connected with its Garden Inn product. Called Bizwords it’s a combination game / educational resource pivoting around the acronyms and buzz words which, increasingly, punctuate our daily business discourse. Naturally Hilton slips a little self… Read more »
Singapore – a curious cat and mouse tale
by Padraic Gilligan For many of us in the Meetings Industry the major dread of any trip to Asia is the knowledge that most conversations about our business will be liberally peppered with “MICE”. And we’re not talking small rodents here, we talking acronyms – meetings, incentives, congresses and events. Despite our best efforts in… Read more »