by Pádraic Gilligan, Managing Partner, SoolNua Prague – off the beaten track Two roads diverged in a wood, and I – I took the one less travelled by, And that has made all the difference If ever there was a place to get off the beaten track and follow Robert Frost’s advice to take “the road… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua Congress Destinations In the late 80s when the iron curtain opened to reveal what used to be called Eastern Europe, Prague and Budapest were the first actors to take to the stage and assume protagonist roles in the theatre of Congress Tourism. Initially they were unsteady and gauche, like the actor in Shakespeare’s… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »
“Prague and the Road not Taken” by Padraic Gilligan If ever there was a place to follow Robert Frost’s advice and take “the road less travelled” it’s Prague. If you do you’ll discover an achingly beautiful city, natural and unspoilt, charmingly unselfconscious, wearing no make-up. To do this you’ve got to move quickly beyond the… Read more »