Soft Power trumps hard dollars when measuring success of incentive travel

by Pádraic Gilligan, Chief Marketing Officer SITE & Managing Partner, SoolNua Incentive travel is self-liquidating In the past, when pitching a company on the merits of an incentive travel programme, the clincher would always be that it’s self liquidating, ie, technically it costs you nothing  as it’s paid for from the incremental revenues generated by… Read more »