by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »
Posts Tagged: MCI
Irish boutique hotels on Trip Advisor’s Top 25 – lessons in on-line marketing
by Padraic Gilligan, Vice President, Industry Relations, MCI Group As a Irish born meetings professional I was obviously thrilled that 3 Irish properties were included in the recent Trip Advisor Travellers’ Choice Top 25 Hotels in the World. 17 countries of the world have properties listed amongst the 25: Greece, Belize, Czech Republic, South Africa,… Read more »
Paris for Meetings and Events: Not down and certainly not out
Padraic Gilligan, VP Ovation Global DMC and VP Industry Relations, MCI Behind me a guitar was being tuned. The tuner then addressed the crowd and launched into the Rod Stewart version of “Sailing”. He was truly terrible and gave the lie to Tanenbaum’s thesis that music on the underground leads to a decrease in crime…. Read more »