by Pádraic Gilligan, Managing Partner, SoolNua and Chief Marketing Officer, SITE Rosewood – channelling “new luxury” I first encountered the Rosewood brand almost 15 years ago in Dallas Texas. I stayed at the Mansion on Turtle Creek during a committee meeting for the Young Presidents’ Organisation (YPO) Family University that I was privileged to project… Read more »
Posts Tagged: London
London in December
by Pádraic Gilligan, Managing Partner, SoolNua So the last plane ride of 2015 was atypical. It was a super-short hop, skip and jump leisure / pleasure trip to London with Rita to visit our daughter and son-in-law. But it was another opportunity to experience one of the world’s great cities as a simple visitor, unencumbered… Read more »
Are airlines and hotels really listening on Social Media?
by Padraic Gilligan, Managing Partner, SoolNua For those of us who travel for a living, access to Social Media platforms like Facebook, Twitter, Pinterest and Trip Advisor has become almost as essential as carrying multiple credit cards. If you’re in the meetings and events industry then social media become even more crucial because the content… Read more »
48 hours in London – beyond the tourist trails
by Padraic Gilligan, Managing Partner, SoolNua An unusual trip This was an unusual trip. 2 nights R&R at an iconic hotel in Knightsbridge, the delectable delights of London available on your doorstep, followed by a night with your daughter in remote suburbia, several tube stops, a commuter train and a car journey from the excitement. In… Read more »
Meetings and Events: How good are we at marketing ourselves?
by Padraic Gilligan, VP, Industry Relations, MCI Aisle or Window? I’m an aisle man through and through. Quick access to over-head lockers, fast track to the loo, it affords me the illusion of control in a place where, ultimately, I have zero control. For this trip I book very late and end up in a… Read more »
Want to build your destination brand? Hire somebody to write you a great song!
Galveston, Wichita, Phoenix are not what you might consider tier 1 destinations. Yet for a while they were probably the three US cities that I thought most about. If you’re a fan of great American songwriters you’ll know why – Jimmy Webb wrote three perfect songs with these cities in their titles and then Glen… Read more »
How do you market a destination? Lessons from Memphis
by Padraic Gilligan, Managing Partner, SoolNua Tourism-Review.Com recently ran a piece by David Whitley (http://www.grumpytraveller.com) entitled “A Destination Marketing Dilemma: How do you sell a city like Sheffield?” It’s a well written, mildly strident rant about what he calls the “cack-handed, hope-over-reality marketing” that many destination organisations are guilty of. He insists that destination marketing… Read more »