by Pádraic Gilligan, Managing Partner, SoolNua Sharing Economy? I think the term “Sharing Economy” to categorise the activity of the likes of Uber and Airbnb is actually a misnomer. If I “share” something the implication is that I do so without expectation of financial or other reward and this type of activity has been on-going for… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua 80 68 days to IMEX In January the IMEX marketing team launched a super-bright campaign inspired by Jules Verne’s famous book Around the World in 80 Days. Starting in Norway, the US, Malaysia and Southern Africa, 4 colour-coded diaries have started to wind their ways to Frankfurt, Germany with… Read more »
by Padraic Gilligan, Managing Partner, SoolNua You pause at the door but then decide on another trip to the restroom. You’ve been at the entrance to the ballroom twice before but, each time, found compelling reasons not to go in. First time, when you looked into the room, there was nobody there. Second time the room was too… Read more »