by Padraic Gilligan, Vice President, Industry Relations, MCI “It’s not who attends your event, it’s who participates” Sebastien Tondeur, CEO, MCI Samuel Johnson, or Dr Johnson as he was more commonly known, had a wonderful ability to summarise a universal truth in a single, simple sentence. His aphorisms are both sublime and ridiculous: “Integrity without… Read more »
Posts Tagged: Hybrid Meetings
The Ubiquity of Kenny G (and great education at The IRF Invitational)
by Padraic Gilligan, VP, Industry Relations, MCI I’m sitting at Gate B4 at San Antonio International Airport, waiting for my flight with American Airlines back to Chicago and onwards home to Dublin. I’m surrounded by the anodyne, bland and deeply annoying ubiquity of Kenny G, an entirely inappropriate and unfair symbolic conclusion to a stimulating,… Read more »
Killarney, Destinations, Hybrid, Delta
Walking in Killarney For 10 years now the Gilligans have spent Easter at the Killarney Park Hotel. This year was no exception but for two things: one, no Gilligan child had an excuse to absent herself from the dreaded mandated family activities due to pending exams and two, Master Shea Gilligan, aged 8 months, became… Read more »
From Spectator to Participant – the Revolutionary Impact of Hybrid Meetings and Events
by Padraic Gilligan, VP, Industry Relations, MCI In early 2012 Vok Dams Consulting, the consulting arm of the eponymous German based marketing and live communications agency, produced an intriguing white paper on “Hybrid Events, a new trend in live marketing”. The authors, Altenstrasser and Korte, define hybrid events as the “integrative interplay of social media… Read more »