by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE A new Ireland product for a new audience, a single hotel contract for city wide conferences and a clarion call around sustained, consistent and wide reaching sustainability – just 3 highlights from this year’s Business Tourism conference that saw over 200 MICE professionals from… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua This week the SoolNua team attended a highly impressive, compelling presentation organised by Ireland’s national tourism development authority, Fáilte Ireland. Aimed at the movers and shakers in leisure and business tourism in the greater Dublin area, we got a report card on past progress (lots of A+s), a survey on… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua A recent survey of meeting planners by Development Counsellors International (DCI) on destination selection highlights some very interesting trends. Somewhat counter-intuitively, social media is regarded as unimportant while email is ranked as the favoured channel for communication. Of interest in the context of this post, however, are the 90% of respondents… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua I pulled back the curtains in anticipation of waking in a room with a view and when I awoke there it was, in all its glittering morning glory, the Sugar Loaf, beautifully framed in the floor-to-ceiling window, a modest mountain by world standards, but massive to us who live in… Read more »
by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »
by Padraic Gilligan, Vice President, Ovation Global DMC TBEX, Dublin Technology, the internet and digital platforms have systematically altered the business tourism landscape as dramatically as the recent emergence of luxury destinations like Dubai and Abu Dhabi in locations where 30 years ago there were only sand dunes. These radical changes were brought home to… Read more »