by Pádraic Gilligan, Managing Partner, SoolNua Changes Recent posts on this site have highlighted the seismic changes across the Meetings and Events Industry with reference to the agency or intermediary sector and, particularly, Destination Management Companies (DMCs). However, the Destination Marketing sector has also been subjected to the “slings and arrows of outrageous fortune”, under-going… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua There are probably more rankings or indexes of nations than nations themselves. As humans we appear to have a primordial need to order and rank ourselves on multiple scales from tallest to richest to most intelligent and this compulsion extends to everything about us, including our countries. Many rankings… Read more »
by Pádraic Gilligan, Managing Director, SoolNua The rise and rise of content marketing has brought the art of storytelling right into the science of marketing. These days marketers approach new products and services in search of their underlying story more than their features and benefits. Naturally this has extended to destination marketing and it’s causing… Read more »