by Padraic Gilligan, Managing Partner, SoolNua I felt sorry for our hosts. Two years working on an event to bring some of the most powerful Professional Conference Organisers in the world to your city and there’s a deluge that wouldn’t look out of place in the recent Hollywood blockbuster, Noah. What’s generally an idyllic alpine… Read more »
by Pádraic Gilligan, Managing Partner, SoolNua For 50 years Avis, the car rental company, used “We try harder” as its tagline. It was a piece of brilliant disruptive marketing, fashioned under the leadership of CEO Robert Townsend, aimed at taking down Hertz, the dominant market player at the time. Instead of bland, vacuous hyperbole laying… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Since this blog began over two years ago I’ve posted a number of times on the evolving world of DMCs. These posts were then gathered together using the excellent Publicate and posted with the title “How important are DMC’s in today’s marketplace?” on the Site Global Linkedin Group. I’m… Read more »
by Padraic Gilligan, Managing Partner, SoolNua The Challenge I gave Lyndsi Armenio of Destination DC half a day to prove for the purposes of this blog that Washington DC kicked ass as a conventions and incentives destination. “Show me a great hotel, an unusual location for a welcome function, a wow venue for a Gala,… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Passion and Energy in Limerick The Association of Irish Professional Organisers (AIPCO) made its annual assembly into a pan-MICE gathering this year and attracted almost 200 meetings and events professionals to Limerick, City of Culture. The entire event was characterised by palpable passion and energy, evidenced by the great… Read more »
by Padraic Gilligan, Managing Partner, SoolNua For those of us who travel for a living, access to Social Media platforms like Facebook, Twitter, Pinterest and Trip Advisor has become almost as essential as carrying multiple credit cards. If you’re in the meetings and events industry then social media become even more crucial because the content… Read more »
by Padraic Gilligan, Managing Partner, SoolNua An unusual trip This was an unusual trip. 2 nights R&R at an iconic hotel in Knightsbridge, the delectable delights of London available on your doorstep, followed by a night with your daughter in remote suburbia, several tube stops, a commuter train and a car journey from the excitement. In… Read more »
by Padraic Gilligan, Managing Partner, SoolElla The best laid plans of MICE and men… I should be writing this blog post from Washington DC where the Association of Destination Management Executives International (ADMEI) is holding its annual conference. However, severe weather on East Coast USA caused my plans to be abandoned – having reached Boston… Read more »
by Padraic Gilligan, Managing Partner, SoolNua Off-Beat and Off-the-Beaten Path When the Travel Bloggers [TBEX] conference took place in Dublin a few years ago there were quibbles that these intrepid investigators didn’t really showcase anything new or different about the city. Their coverage tended to focus on what’s already known and loved – Trinity, Guinness,… Read more »
by Padraic Gilligan, Managing Partner, SoolElla Fiche bliain ag fas 20 years ago this year Patrick Delaney and I started Delaney Marketing Consultants and launched ourselves as “Ireland’s leading DMC” to the understandable annoyance of our long established competitors. Some competitors even took their chagrin to higher authorities and lodged official complaints about our promotional… Read more »